New Amsterdam® Gin Renews Sponsorship Deal with Oakland Raiders

MODESTO, Calif., Sept. 12, 2011 /PRNewswire/ -- When the Oakland Raiders kick off their 2011 home regular season on September 25th versus the New York Jets, O.co Coliseum visitors will once again have the opportunity to enjoy a smooth selection at the bar – today, New Amsterdam Gin announces its continued sponsorship deal with the Oakland Raiders.

"We are excited to once again kick off the season with the support of New Amsterdam Gin," said Robert Kinnard of the Oakland Raiders. "We received such a positive response from fans last season that we were thrilled to once again invite New Amsterdam to be a part of the Raider experience – the brand is the perfect fit for our 'Raider Nation' and brings their enjoyment of the game to the next level."

New Amsterdam Gin will be poured throughout the stadium with signature cocktails featured at the New Amsterdam Bar. The sponsorship also includes the use of official team marks and logos for consumer retail promotions.

"New Amsterdam is delighted to renew our partnership with the Oakland Raiders," said Gerard Thoukis, Director of Marketing for New Amsterdam Gin. "As a fellow member of the Northern California community, we are thrilled to continue working with the Raider organization to bring its fans the best sporting experience possible. We look forward to an exciting 2011-12 season."

New Amsterdam's unique recipe sets it apart from other gins in its flavor and smoothness.  Crafted in a refined style with subtle citrus flavors and a long, silky finish, the recipe blends botanicals with citrus elements and a light touch of juniper to create an unparalleled, smooth taste. A taste so smooth you can drink it straight or use it as the perfect base for great cocktails.

Announcement of New Amsterdam Gin's partnership with the Raiders is commensurate with sponsorship agreements with five additional National Football League teams this year.

The Raiders open the 2011-12 home season against the New York Jets on September 25th.  

For sponsorship inquiries, contact C. Pat O'Brien, 949-258-4326.

About New Amsterdam® Gin

New Amsterdam® Gin is produced in Modesto, California by the New Amsterdam Spirits Company.  Named after the original Dutch settlement that is today New York City, New Amsterdam pays homage to the Dutch origins of gin, while still capturing the trendsetting and sophisticated culture of New York City. For the second consecutive year, the brand received the Platinum Award at the 2011 SIP Awards. It was also the recipient of the prestigious Double Gold medal at the 2010 San Francisco World Spirits Competition and received Gold medals at both the 2008 and 2007 competitions. New Amsterdam was also named a "Best Buy" (88 points) by The Beverage Testing Institute in 2010. New Amsterdam Straight Gin is available at liquor retailers nationwide for approximately $1.29/50mL, $2.49/100mL, $4.99/200mL, $8.99/375mL, $13.99/750mL, $16.99/1.0L and $21.99/1.75L. For more information, visit www.newamsterdamgin.com.

About the Oakland Raiders

The Raiders – who began play in the American Football League in 1960 – are in their 52nd year of professional football competition, including the last 41 as a member of the National Football League. In memorable decades – the 1960s, '70s, '80s, '90s and the 2000s and the new decade beginning in 2010 – the Raiders have been t dominant in professional football since Al Davis first pledged in 1963 to build the finest organization in pro sports.  During these Decades of Dominance, the Raiders have won an American Football League Championship, four American Football Conference Championships, three World Championships of Professional Football, participated in five Super Bowls, played in 14 Championship games, won or tied for 17 Division Championships, had 21 playoff seasons, finished 34 seasons at .500 or better and played in 40 postseason games. With their appearance in Super Bowl XXXVII, the Raiders became the only NFL team to play in Super Bowls in four different decades. In addition, the Raiders are proud to contribute to youth initiatives, community development, environmental concerns and multicultural awareness and global outreach. The Silver and Black maintains a global presence and communicates with the worldwide Raider Nation through the team's official web sites which feature original and translated content in six different languages - Tagalog, Japanese, German, Chinese, Spanish and English. For more information, please visit www.raiders.com.

SOURCE New Amsterdam(R) Gin