New Amsterdam® Gin Signs Sponsorship Deal with Green Bay Packers

MODESTO, Calif., Sept. 15, 2011 /PRNewswire/ -- When the reigning Super Bowl Champion Green Bay Packers kick off their 2011-12 home season, Lambeau Field visitors will now have the opportunity to enjoy a smooth new selection at the bar—today, New Amsterdam Gin announces the renewal of their marketing partnership with the Green Bay Packers.

"We are excited to kick off the season with the support of New Amsterdam Gin," said Craig Benzel, Director of Marketing and Corporate Sales for the Green Bay Packers. "As an organization focused on creating memorable fan experiences, we are always looking for ways to offer our Packers fans expanded ways to enjoy the game; New Amsterdam Gin brings something new and unique to a day at the stadium."

New Amsterdam Gin will be poured at outlets within the stadium. The sponsorship also includes the use of official team marks and logos for consumer retail promotions.

"New Amsterdam is delighted to continue this relationship with the Green Bay Packers, one of the most renowned teams in the NFL today," said Gerard Thoukis, Director of Marketing for New Amsterdam Gin. "We are thrilled to introduce our gin to the Packer fans and work with the team to bring them the best sporting experience possible. We look forward to an exciting 2011-12 season."

New Amsterdam's unique recipe sets it apart from other gins in its flavor and smoothness.  Crafted in a refined style with subtle citrus flavors and a long, silky finish, the recipe blends botanicals with citrus elements and a light touch of juniper to create an unparalleled, smooth taste. A taste so smooth you can drink it straight or use it as the perfect base for great cocktails.

Announcement of New Amsterdam Gin's partnership with the Packers is commensurate with sponsorship agreements with five additional National Football League teams this year.

About New Amsterdam® Gin

New Amsterdam® Gin is produced in Modesto, California by the New Amsterdam Spirits Company.  Named after the original Dutch settlement that is today New York City, New Amsterdam pays homage to the Dutch origins of gin, while still capturing the trendsetting and sophisticated culture of New York City. For the second consecutive year, the brand received the Platinum Award at the 2011 SIP Awards. It was also the recipient of the prestigious Double Gold medal at the 2010 San Francisco World Spirits Competition and received Gold medals at both the 2008 and 2007 competitions. New Amsterdam was also named a "Best Buy" (88 points) by The Beverage Testing Institute in 2010. New Amsterdam Straight Gin is available at liquor retailers nationwide for approximately $1.29/50mL, $2.49/100mL, $4.99/200mL, $8.99/375mL, $13.99/750mL, $16.99/1.0L and $21.99/1.75L. For more information, visit www.newamsterdamgin.com.

SOURCE New Amsterdam(R) Gin