NEW ANTI-BILL SHOCK MOVES BY FCC WILL DELIVER BETTER CUSTOMER EXPERIENCE

Oct 14, 2010, 15:25 ET from Redknee Solutions Inc.

REDKNEE SAYS NEW FCC BILL SHOCK RULES ARE A WIN-WIN FOR OPERATORS AND CONSUMERS

TORONTO, Oct. 14 /PRNewswire/ - Redknee (TSX:RKN), a leading provider of business-critical billing and charging software and solutions for communications service providers, sees new U.S. anti-bill shock regulations as an opportunity for operators to prove to their customers their commitment to delivering an advanced user experience that also protects them from bill shock. The regulatory body is now considering how carriers should notify customers when they are in danger of incurring more fees or are about to be charged roaming fees when traveling outside their coverage area.

"Today marks a new era for communication service providers in the U.S," said Lucas Skoczkowski, chief executive officer, Redknee. "While this regulatory action primarily focuses on preventing bill shock, the tools that are required to fulfil the mandates also enable CSPs to lift their game by launching new business models, interacting with their customers in real-time and providing a greater level of transparency and control to their customers."

Leveraging real-time data charging and policy solutions that support anti-bill shock measures will also enable service providers to launch flexible pricing plans, identify and respond to up-sell and cross opportunities and provide the ability to incentivize customers to top up or change to a better pricing plan. For customers, they are empowered with greater transparency in the rates and charges they will incur and have the control to set preferences to their account details. Redknee's data rating, charging and policy solution is supporting CSPs, such as O2 Ireland, Zain Kuwait, KPN Telfort in the Netherlands, and Viva-Cell MTS, to help drive data revenue and advance the customer experience they deliver.

Skoczkowski continued: "Redknee is powering some of the world's most innovative mobile operators, such as KPN's Telfort, to provide their subscribers with an advanced customer experience and be compliant to similar regulatory mandates such as the EU data roaming notification and capping rules. At Redknee, we continue to invest in real-time monetization solutions to support the growth of mobile data and content for wireless subscribers around the world."

Redknee's NGRC is a proven, real-time rating, charging, and policy management solution for mobile data services. It is based on patented technology and offers communications service providers the flexibility and scalability to launch new services and manage bandwidth, while creating new revenue streams based on diverse pricing options for both prepaid and postpaid subscribers. NGRC enables operators to rate and charge for all their data services, including in-demand offerings such as mobile broadband and mobile TV, helping them to monetize these new services and drive ARPU growth. It gives service providers the flexibility to charge for these services in ways that work best for their subscribers, whether prepaid, postpaid, or a hybrid of both - and based on time or bandwidth consumed. Redknee NGRC offers service providers a flexible and scalable solution that seamlessly integrates into existing systems, maximizing the current network infrastructure and differentiating its services from the competition.

To find out more about empowering customers to drive data revenues, read Redknee's position paper "Eliminate Bill Shock - Know Your Subscribers" at:

http://www.redknee.com/public/_uploads/Eliminating%20Bill%20Shock%20-%20Know%20Your%20Subscribers_%20docx(1).pdf

About Redknee:

Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 90 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc. (TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit www.redknee.com.

SOURCE Redknee Solutions Inc.