New Approach to Crowdfunding Gains Momentum at

Website closes angel round with investment from Whole Foods Founder & CEO John Mackey

Aug 08, 2012, 10:03 ET from When You Wish

LOS ANGELES, Aug. 8, 2012 /PRNewswire/ -- Los Angeles-based crowdfunding website is gaining national and international attention after launching with unique features and closing a significant round of angel investment. When You Wish was created eighteen months ago based on core principles of openness and financial freedom, unlike existing crowdfunding websites like Kickstarter that began with a primary focus on centrally-approved art and film projects.


"The spirit of radically revolutionizing the way human aspiration and creativity is funded was embedded in our company's DNA from day one," said Dave Harvilicz, co-founder and CEO. "Whether those aspirations are creative, economic, or humanitarian, we champion bringing the power of capital to all people, and applaud progressive advances, like the JOBS Act, which promote the democratizing power of crowdsourcing."

Unlike other crowdfunding websites, When You Wish users can contribute goods or services in addition to cash. For example, instead of just cash, you can also contribute the value of an old pair of rollerblades in your closet—or even an hour's worth of rollerblading lessons—by selling those items to another user. "It's one of the first features we're rolling out that will dramatically expand the tools people have to reach their fundraising goals. Some people have called it 'Crowdfunding meets eBay,'" said Andy Martinez, CTO of When You Wish.

"I am excited about the revolutionary potential of When You Wish. In fact, I wish it had been around when I started Whole Foods," said investor John Mackey, co-Founder and co-CEO of Whole Foods Market, Inc.

One notable fundraiser recently launched on the site is rapper Stat Quo's new album The People, with never-before-heard Shady/Aftermath tracks Another highly anticipated fundrasier set to launch in several weeks is a wearable computing wristband that connects to your smartphone via Bluetooth developed by Brent Bushnell and Eric Gradman.

About When You Wish
Based in Venice Beach, California, and founded in February 2011, is one of the fastest-growing crowdfunding websites online today. Its parent company has plans to launch a site specifically designed for Brazil later this summer ( and has filed for certain U.S. and international intellectual property protection. Its board of advisors is comprised of leaders in their respective fields and includes: John Mackey (Whole Foods), Zelda Marzec (Los Angeles-based investment advisor), Charlie Annenberg (Annenberg Foundation), Drew Nicholson (Intel Corporation), and Carl Esposti (

Joy Jalapit
Phone: +1.310.439.3714

SOURCE When You Wish