New AT&T Store In Fresno Features An Innovative Design That Mirrors Customers' Mobile Lifestyles

AT&T Donates $65,000 to the Boys & Girls Club of Fresno

Jan 16, 2015, 12:00 ET from AT&T

FRESNO, Calif., Jan. 16, 2015 /PRNewswire/ -- AT&T's new store design focused on the customer's mobile lifestyle is now open in Fresno. The new store located at 6733 N. Riverside Drive is the result of years of exploration and research all centered on one goal – to help customers find mobile technology that supports their lives through an interactive and engaging shopping experience.

Customers in Fresno will be among the first in the country to experience AT&T's new concept store, which blends cutting-edge technology with a warm, welcoming retail environment. The Fresno location is one of only 45 concept stores currently in the United States. It's also the latest example of the $7.1 billion investment AT&T has already made in its wireless and landline networks in California.

"We are committed to bringing new goods and services to Fresno consumers, and this is the kind of investment that we want to celebrate as we continue to grow our local economy," said Mayor Ashley Swearengin. "Any time we can celebrate the opening of a new store in Fresno, especially one with a new, cutting-edge retail concept, it's a great day."

Many of the new store design and merchandising elements were first seen in AT&T's award-winning flagship brand store on Michigan Avenue in Chicago and are now coming to other company-owned retail stores across the country.

"Customers visiting our Fresno store will discover an interactive shopping experience built around their mobile lifestyles," said Terry Stenzel, AT&T's vice president and general manager for Northern California and Northern Nevada. "Our goal is to be America's premier retailer by providing an exceptional experience in every interaction, and we've been working hard to exceed customer expectations by taking our stores and network to a new level here in Fresno."

Flexible Design
Everything about the store is designed for ultimate flexibility, while encouraging self-discovery and satisfying curiosity.

The store layout will highlight AT&T's products and services, devices and accessories across three unique "zones" – the Connected Experience Zone, the Community Zone, and the Explore Zone.

The Connected Experience Zone features "lifestyle vignettes" to offer customers a glimpse of how products can be used in their everyday lives. These lifestyle pavilions will highlight categories such as music, home security, entertainment and more.

Next is the Community Zone, featuring "community tables" that let customers shop and play in an open and interactive space. This space features apps, accessories and devices to show customers how their technology can work together.

Finally, customers can check out the Explore Zone with "exploration walls" that showcase AT&T's diverse line-up of devices and accessories, complemented by digital monitors with product information.

Enhanced service experience
Customers will no longer see the traditional retail "cash-register" counters in the store. Instead, they will find round cafe-style "learning tables" that allow for side-by-side interactions with AT&T retail consultants. All retail consultants carry a tablet supported by a new mobile point-of-sale system that enables them to help customers on the spot.

Store information
Hours for the new Fresno store are Monday through Friday, 10:00 a.m. to 9:00 p.m., Saturday, 10:00 a.m. to 7:00 p.m. and Sunday, 10:00 a.m. to 6:00 p.m. AT&T has more than 758 retail locations in California. To find the AT&T store or Device Support Center nearest you, visit or Don't forget, you can also make an appointment before visiting your local AT&T store at

AT&T Supports the Boys and Girls Club of Fresno County
AT&T presented the Boys & Girls Club of Fresno County (BGCFC) with a check for $65,000 to expand its "BE GREAT: Graduate" mentoring program, and a group of 9th grade BGCFC students toured the store as part of a tech-themed field trip. "BE GREAT: Graduate" provides students with consistent support from caring and trusted adults to help them develop the academic, emotional and social skills needed to achieve academic success. Nationwide, AT&T has made a $1.7 million commitment to the Boys & Girls Clubs of America.

"With AT&T's support, we can now expand our academic programs to help more Fresno area students make the difficult but critical transition to high school," said Diane Carbray, Executive Director for the Boys & Girls Club of Fresno County.

About AT&T
AT&T Inc. (NYSE: T) helps millions of people and businesses around the globe stay connected through leading wireless, high-speed Internet, voice and cloud-based services. We're helping people mobilize their worlds with state-of-the-art communications, entertainment services and amazing innovations like connected cars and devices for homes, offices and points in between. Our U.S. wireless network offers customers the nation's strongest LTE signal and the nation's most reliable 4G LTE network. We offer the best global wireless coverage. We're improving how our customers stay entertained and informed with AT&T U-verse® TV and High Speed Internet services. And businesses worldwide are serving their customers better with AT&T's mobility and highly secure cloud solutions.

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About Philanthropy at AT&T AT&T Inc. is committed to advancing education, strengthening communities and improving lives. Through its community initiatives, AT&T has a long history of investing in projects that create learning opportunities; promote academic and economic achievement; or address community needs. In 2013, more than $130 million was contributed or directed through corporate-, employee-, social investment- and AT&T Foundation-giving programs. AT&T Aspire is AT&T's signature education initiative that drives innovation in education by bringing diverse resources to bear on the issue including funding, technology, employee volunteerism, and mentoring.

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