New Baked Sweet Potato Fries From Boulder Canyon™ Natural Foods Brings On-Trend Spud Snack To Grocery Aisle

PHOENIX, July 30, 2013 /PRNewswire/ -- It'd be hard to argue anything is more on-trend than the sweet potato; sales of sweet potato snacks are up an astonishing 1,200 percent[1] year-to-date, and nearly every restaurant in the nation has added some form of the brightly colored spud to the menu.  Boulder Canyon™ Natural Foods, one of the nation's leading natural snack brands, advances the sweet potato snack category today with the introduction of Baked Sweet Potato Fries, a completely natural snack that mirrors the shape, taste and texture of the popular side dish. Baked Sweet Potato Fries appear in grocery stores in August with a retail price of $2.99-3.29 per 7.5-ounce bag.  

(Photo: http://photos.prnewswire.com/prnh/20130730/DE55449 )

Boulder Canyon™ Baked Sweet Potato Fries are seasoned with just the right amount of salt to complement the natural sweetness of the potato.  

"Unlike a chip, our Baked Sweet Potato Fries really embody the form and taste of french fries which sets them apart from other sweet potato snacks on the market today," said Laura Setzfand, vice president of marketing for Boulder Canyon Natural Foods (www.bouldercanyonfoods.com).

Baked Sweet Potato Fries are made with natural ingredients and feature no trans fats, zero cholesterol and just one gram of saturated fat. In addition, the snacks are gluten free, Kosher certified and contain no genetically modified organisms (Non-GMO).

Americans are eating twice as many sweet potatoes as they were 20 years ago[2] due in part to the unique combination of great taste and health attributes. Sweet potatoes are recognized for being inherently rich with vitamin A, vitamin C, Potassium and Beta-Carotene, a vital antioxidant that promotes overall health. 

Since 1994, Boulder Canyon Natural Foods has been delivering premium kettle-cooked potato chips that feature all natural ingredients cooked in better-for-you sunflower or safflower oils. In addition to kettle-cooked chips, Boulder Canyon offers Vegetable Crisps, Hummus Chips and Rice & Adzuki Bean Chips as part of a product line that consists of more than 20 unique all-natural snacks.

Boulder Canyon™ Natural Foods is a member of the Inventure Foods (Nasdaq: SNAK) family of Intensely Different™ specialty brands.  The Company's better-for-you and indulgent food brands include Boulder Canyon™ Natural Foods, Jamba® Juice At Home Smoothies, Seattle's Best Coffee™, Rader Farms®, T.G.I. Friday's® Snacks, Nathan's Famous® Snacks, Poore Brothers®, Tato Skins® and Bob's Texas Style®. For further information about Inventure Foods' specialty snack brands, visit www.inventurefoods.com.

[1] IRI  data, 52 wks ending Dec. 30, 2012
[2] Dan Charles, Drought, Economics And Your Holiday Feast (NPR.org, 2012)

SOURCE Inventure Foods, Inc.