New Billboard Calls Out to Cabela's Executives

Global Marketing Firm Places Promotional Billboard near Corporate Headquarters

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Jun 04, 2012, 04:31 ET

FLOWER MOUND, Texas, June 4, 2012 /PRNewswire/ -- Ivie & Associates, a full service marketing solutions company, has placed a billboard calling out to the CEO and executives of Cabela's, an outdoor specialty retailer headquartered in Sidney, Nebraska. The billboard aims to attract the attention of Cabela's in an effort to generate business leads.

"Cabela's is an established retailer that we have great respect for," Brandon Ivie, President, said. "Our expertise in retail marketing with an emphasis on quality and cost savings makes us a great fit for Cabela's. After doing our research, we know that we can offer them high quality marketing services at the lowest costs, especially in the area of print marketing."

The billboard invites Cabela's CEO and other executives to view a microsite, whyivie.com, specifically designed for this campaign. The site highlights Ivie's benefits and services and lists an Ivie contact for business development.

The billboard, which goes up the week of May 28, is located on the north side of Highway 30 directly east of Greenwood Road, less than three miles from Cabela's headquarters.

Founded in 1993, Ivie & Associates, Inc. is headquartered in Flower Mound, Texas, and employs approximately 400 professionals throughout its U.S. and China offices. Ivie provides a full array of marketing solutions including production services, sourcing, procurement, staff enhancement, installation services, media services, public relations, digital and interactive marketing, and general project management for Sam's Club, Sally Beauty Supply, Albertsons, BI-LO, Pamida, A&P, Hipermart, Watson's, Leslie's Pool Supplies, B&K, Raley's, Martin's, Niemann Foods and many other top organizations throughout the world.

Press Release contact: Jodi Marsh 317.450.9025 [email protected]

SOURCE Ivie & Associates, Inc.