LAS VEGAS, March 24 /PRNewswire/ -- INTERNATIONAL CTIA WIRELESS -- Fox Mobile Group (FMG), announced the unveiling of Bitbop (www.bitbop.com) today at International CTIA Wireless 2010, a soon-to-be-available wireless subscription service that unlocks the smartphone's potential as a full-service entertainment portal. Bitbop's state-of-the-art platform allows people to view premium video content on their mobile device for the price of $9.99 a month.
FMG chief marketing officer Chris Hoerenz said, "Bitbop is an on demand subscription-based service that delivers on the promise of making the smartphone an easy-to-use entertainment device for television programs and movies. We are able to give mobile audiences the wide range of content they want, when and where they want it, with all the customer friendly features they expect."
Added Joe Bilman, executive vice president global products, FMG, and chief architect of the Bitbop service, "I was in a meeting with a group of executives when I realized that most people carry their devices with them 100% of the time and had no idea what they could do with them. We created Bitbop to offer an eye opening experience to consumers who thought their smartphones were only for email and web access. The marriage of on demand content and mobility has the power to ignite a fire in the smartphone space."
Bitbop Service and Experience
Bitbop's mobile video subscription service is simple to use, allowing consumers to browse content from a searchable menu of high quality, full-length television programs for streaming or temporary download. Users can manage a personal queue of viewing choices from their 3G or Wi-Fi enabled smartphones. Bitbop's service will work on most advanced technology handsets with nearly every major telecommunication carrier.
FMG chief technology officer Markus Thorstvedt explained how Bitbop's platform will elevate the viewing experience. "Working across most carriers and a wide variety of devices, Bitbop's technology can move the data robustly over the pipeline, providing a picture that exceeds expectations. Whether downloading or streaming, it will bring viewers the content they want and the ability to access it anywhere."
Bitbop subscribers will choose from a selection of exciting programming from numerous top-notch content partners.
Bitbop is a new wireless subscription service delivering on demand mobile TV and movies directly to U.S. consumers' smartphones. The company's state-of-the-art platform puts the flexibility of a home-based media center right in the user's pocket. Bitbop's service is accessible from any 3G or wireless network and features unlimited streaming or downloading of selected content from quality partners.
About Fox Mobile Group
Fox Mobile Group (FMG) is the global leader in mobile content distribution, production and services, offering more of the benefits of mobile entertainment to consumers and business partners than anyone else. A division of News Corp.'s Digital Media Group, FMG distributes and produces more mobile entertainment to more people and business partners in more ways and in more places than anyone else in the world. Headquartered in Berlin, Germany and Beverly Hills, Calif., FMG is wholly owned by News Corporation (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
SOURCE Fox Mobile Group (FMG)