New Blistex® Five Star Lip Protection™ Defends Against Five Harshest Conditions

OAK BROOK, Ill., Nov. 4, 2010 /PRNewswire/ -- Kiss goodbye the damaging effects caused by dry air, cold, wind, heat and sun. Blistex's new Five Star Lip Protection lip balm delivers unparalleled defense against harsh conditions that leave lips vulnerable to chapping, soreness and even sunburn. It contains specialized ingredients to blanket lips in total protection, while keeping them hydrated, smooth and healthy.

(Photo:  http://photos.prnewswire.com/prnh/20101104/CG94871)

(Photo:  http://www.newscom.com/cgi-bin/prnh/20101104/CG94871)

Doctors have long touted prevention as the key to a healthy life. Work wellness programs and the increased usage of sun protection all year long are just a few signs of consumers' willingness to prevent health problems before they arise. Blistex Five Star Lip Protection provides an easy preventative measure to contribute to good health. Throughout the course of a day, lips can be exposed to a number of conditions from dry indoor air and cold temperatures to sun and wind outside. As an all-weather, all-season lip balm, Five Star Lip Protection keeps lips covered regardless of the condition, moving beyond standard to amplified protection.

While regimens like oral care are habitually part of a daily preventative routine, lips often are ignored, leaving them bare and defenseless against the elements. Blistex Five Star Lip Protection contains an advanced formula including natural essential oils and extracts and a proven active skin protectant to provide the ultimate daily defense, as well as comfort for dry, chapped lips, including:

• Glycerin – Retains moisture in dry air by pulling in up to 20 percent of its weight in water from the surrounding environment
• Candelilla – Forms a barrier against moisture-robbing wind
• Wheat Germ Oil – Rehydrates heat-stressed lips
• Calendula Oil – Soothes and helps heal cold-chapped lips that result from colds and the winter months
• Four sunscreens – Provides a broad spectrum SPF 30 UVA/UVB for year-round sun-protection recommended by the American Academy of Dermatology

"My patients are always asking for advice on preventative measures to keep in good health," said Dr. Charles Zugerman, associate professor of dermatology at Northwestern University Medical School. "Blistex Five Star Lip Protection offers complete lip protection by preventing the damaging effects caused by nature's harsh conditions, while its proven moisturizers keep lips smooth and healthy."

With a suggested retail price of $1.59 – $2.49, Blistex Five Star Lip Protection is now available at supermarkets, drug stores and mass merchandisers nationwide.

About Blistex

The Lip Care Specialists at Blistex offer a full, innovative and differentiated product line – with highly effective formulas, unique added benefits and unparalleled sensory experiences – to address a broad spectrum of lip needs for men and women.  For additional information about Blistex products and important lip care tips, visit www.Blistex.com.

SOURCE Blistex