New Book By John Lawson Gives Insider Tips And Strategies For Online Marketing Success

ATLANTA, March 13, 2014 /PRNewswire/ -- Every day, thousands of small business owners and entrepreneurs miss out on millions of dollars in revenue simply because they don't know how to utilize the Internet and Social Commerce for their businesses.

(Photo: http://photos.prnewswire.com/prnh/20140313/NY83060 )

Kick Ass Social Commerce for E-Preneurs: It's Not About Likes, It's About Sales, by award-winning Social Commerce Strategist and world-renowned Social Media expert John Lawson, provides a roadmap for any business that wants to use the internet to build a powerful and personalized online eCommerce platform to increase sales of products and services.

Released by Dallas-based, boutique publishers Ben Bella Books, Kick Ass Social Commerce for E-Preneurs is a no-nonsense, eye-opening guide for present and future small business owners who want to get the biggest bang for their buck out of the social marketing experience.

Kick Ass Social Commerce for E-Preneurs is not a casual book for the armchair quarterback who wants to simply read about those succeeding in internet business. Instead, it is THE Game Plan that every business needs to get off the bench and get into Social Commerce in a big way!

When most people discover the secrets to success and prosperity, they keep the "good news" to themselves. But, not John Lawson! He is all about "spreading the wealth" to the rest of the world by imparting vital insights, strategic social marketing techniques, affordable public outreach ideas for use on the internet, and business branding concepts that he has mastered over the past decade.

One of the most-respected and listened-to voices in the worlds of e-commerce and small business, Lawson stands alone because he can actually back up his words. He has managed to maintain his status as the top speaker on all things eCommerce in both Australia and Asia. For three years in a row, he has earned the Small Business Influencer award. He is a multi-platform PowerSeller, whose internet businesses have rung up nearly 30 million dollars in sales.

In his book, Lawson takes you step-by-step through:

• Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing—from start-up to empire;
• Crafting messages for individual consumers and sharing them in real time to engage and convert;
• Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites;
• Expertly leveraging features such as Likes, Retweets, Follows, Shares, and Reposts; and
• Building a thriving e-commerce business and keeping it vibrant and growing.

For additional information, author interviews and/or cover photos, contact: Jacqueline Knight (contact information below) or go to http://www.kickasssocialcommerce.com/

Contact: Jacqueline Knight * / (678) 765-2744 / [email protected]

SOURCE John Lawson