LONG BEACH, Calif., Oct. 22 /PRNewswire/ -- California Women's Conference -- "Chemical-Free Skin Health" is a new book written by Keys founder and Chief Technology Officer Bob Root. The book is the first written by a natural products industry formulator to help end-users make better buying choices for safer cosmetics and safer personal care products. Bob Root offered, "I wrote my book because I realized that many people want safer cosmetics and safer personal care products, but they did not know how to go about making buying decisions. I created 'Chemical-Free Skin Health' to give people a sort of user's guide to help make better choices. I ask my readers to Stop, Challenge and Choose! I want them to stop buying products that can harm them, challenge conventional thinking and choose the right solutions for them in a quest for better skin health by using natural products."
Bob Root, an Unlikely Formulator
Bob is not a chemist. In fact, he is a former high-tech CEO from Silicon Valley. Bob became an unlikely formulator when he began developing products for his wife, Wendy Steele, while she was recovering from melanoma surgery. Wendy, a former Coca-Cola Vice President, had severe reactions to chemicals in her prescription skin care and sunscreens. This inspired Bob to seek out ancient remedies and use both pharmaceutical-grade ingredients and modern technology to create products to help her. Other post-cancer recovery patients, people who have sensitive skin and those seeking natural skin care products propelled them into the business. Keys is now one of the top-ranked natural skin care product companies and is ranked among the safest products by the Safe Cosmetics "Skin Deep" database. Bob and Wendy's story led to Maria Shriver inviting them to exhibit at the 2009 invitation-only California Women's Conference as well as placing their Luminos moisturizer in every speaker's gift bag - a double honor!
Keys Creates ECO Island, Contributes Another Product to the California Women's Conference Speakers' Gift Bags for the Second Year
Wendy Steele, Keys CEO, offered, "Last year I heard Maria speak and something she said inspired me to create a booth concept where small natural products companies could come together and exhibit under one common cause to teach and inspire women to seek out safer alternatives for safer cosmetics and personal care products. We made the presentation to Maria's team about the idea and they loved it. ECO Island was born!"
This year Keys was asked again by Maria Shriver to contribute to the speakers' gift bags with Solar Rx moisturizer sunblock. Keys Solar Rx has topped the EWG sunscreen reports for three years as one of the safest sun protection products. Keys products will be in Michelle Obama's greenroom.
Keys manufactures chemical-free skin care products.
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