New Book Describes How Good Business Decisions Sank the Titanic

Business Professor and Former Fighter Pilot Uses Lessons from History's Most Famous Maritime Disaster

Mar 27, 2013, 13:52 ET from Joseph Mortati

RESTON, Va., March 27, 2013 /PRNewswire/ -- The Titanic sank because of good corporate decisions poorly applied — and your business may be steaming toward the same fate. That's the claim of Joseph Mortati, author of the new business ebook, Collision Course: How Good Business Decisions Sank the Titanic (

(Photo: )

Making the startling assertion the best way to understand the disaster is as a business story, this book unlocks the story overlooked for a century and that has fascinated thousands of business professionals and students in the Washington, DC area.

Starting with the hours before the crash and working back through time, the author takes the reader into the planning and implementation stages of a decade of decisions that ultimately and unknowingly rendered Titanic vulnerable. These sound but fatal business choices were made by stakeholders from the international holding company that owned Titanic down to the engineers, marketers, and ship's officers.

Using historical data and tantalizing details, the author demonstrates how solid business decisions were blown off-course through poor situational awareness and shows how these same mistakes repeat themselves for disastrous results — from the bridge of the Titanic to the boardroom of Lehman Brothers.

It demonstrates that a 360-degree view of risk and reward is crucial for planning competitive strategy and integrating new technology.

With analytic precision, the author traces each failure to a lack of proper alignment of people, processes and systems then shows the corresponding principles that lead to success. Each chapter concludes with questions helping the reader translate critical lessons from Titanic into smart strategies for their challenges today.

About the author: Joseph Mortati learned to understand complexity while flying supersonic fighters in the U. S. Air Force. Adopting a "People, processes, and systems . . . in that order" view, he launched a successful business career. He currently teaches at The Johns Hopkins University, the University of Maryland, and George Mason University. He is a graduate of the United States Air Force Academy, Rutgers University, and The Johns Hopkins University.

About the eBook: Collision Course: How Good Business Decisions Sank the Titanic (, ISBN 978-0-9854291-1-9,141 pages) is available exclusively through For details or an author interview please visit

Contact: Joseph Mortati

SOURCE Joseph Mortati