New Book for Company Leaders and Those Aspiring to be Offers How To's of 'Presidential' Demeanor

SANTA ANA, Calif., Jan. 12, 2011 /PRNewswire/ -- How to BE Presidential: The Secret Handbook for Top-Level Executives and Those Who Aspire to Be, by Cherie Kerr, provides enlightening and essential information to company/corporate presidents, and presidential-hopefuls, on how to project a commanding image.

Kerr draws from her experience as president of ExecuProv (a highly sought after presentation/communication skills company that provides coaching for Fortune 100/500 business professionals), her 30 years as a P.R. specialist, and her extensive experience teaching improv comedy, to provide a unique "tool kit" that helps execs display a "Top Dog" aura, consistently.

"This book provides amazing insight on how to be captivating, engaging, and ultimately, more impressive," says Susan Howington, CEO of Power Connections, Inc. and a fan of Kerr's ExecuProv presidential workshop.

Kerr (who has taught for Toyota, SoCal Edison, Allergan, the U.S. Naval Academy at Annapolis, and the U.S. Military Academy at West Point, to name but a few) has developed a number of training programs over ExecuProv's 27-year history. Both the new book and the How to BE Presidential two-day workshop focus equally on demeanor and content—everything from how to enter a room, how to sit, shake a hand, speak and stand—to what to say in written and verbal communication is covered.

"Whether they are introverted or extroverted, many top leaders still lack pizzazz and/or finesse—that presidential flair—they fall short of what is needed to be perceived as credible in the role of president," says Kerr. "Presidents aren't born, they're built." As such, she instructs the reader on how to build a presidential presence from the ground up, or refine the one he/she has.

The book's "tips" and "secrets," and "homework" assignments, offer the reader the chance to enhance his/her overall stature. The two-day workshop expounds on the book's lessons through interactive exercises and one-on-one feedback.

Kerr is the author of 12 books, all of which are available through Amazon, Barnes and Noble, or ExecuProv Press.  

For Kerr's corresponding "How to BE Presidential" ExecuProv workshop, please visit www.execuprov.com.

SOURCE Cherie Kerr