New Book for Local Businesses Offers Three Keys to Bringing More Paying Customers Through the Door

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Aug 04, 2010, 08:35 ET

APPLE VALLEY, Minn., Aug. 4 /PRNewswire/ -- Local businesses all across America are struggling to find the right method of advertising to reach more customers without spending an excessive amount of money, searching for anything that will bring customers through the door again. For many, it seems people just aren't buying anything anymore. But hungry customers search for local products and services every day. They're not wading through old-fashioned yellow print directories anymore. They're finding everything they need to know in seconds on Google and on their cell phones. How to Get Your Business on the First Page of Google: The definitive guide to attracting more customers by tapping the power of Google local search and mobile search shows how smart businesses can land at the top of the search results online and on mobile, resulting in more customers and more money in the bank.

"With local search, businesses show up in front of potential customers right when they need them most - when they're searching," says Dave Jabas, author of How to Get Your Business on the First Page of Google. "It's like getting a free full-page yellow pages ad in the most popular phone book in the world."

According to recent studies, 97% of consumers use online media to research products and services in their local area before going out to buy (Kelsey Group), which means local search marketing is the new secret to success for Main Street businesses. It's not a question of if business owners use this information, but when. The longer they put off getting listed, the harder it will be to reach the top spots.

Three Keys to Local Business Success with Google:

1) Show up in front of more searchers, more often. This means doing meaningful keyword research and knowing what customers are typing into Google.

2) Stand out as the most obvious choice among the other listings. Optimize listings using photos, videos, coupons and more.

3) Protect online reputations by managing reviews. Inaccurate information and bad reviews can seriously damage a business. Monitor listings weekly to take care of any mistakes that could drive customers away.

How to Get Your Business on the First Page of Google explains in depth how to implement these three keys so struggling local businesses can thrive in this new economy. To find out more and read the first two chapters, go to ...

http://www.findmybusinessnow.com/book/

About Find My Business Now.com

Find My Business Now is a team of local search marketing advisors dedicated to helping local businesses succeed with this new form of online marketing. Using a combination of savvy keyword research, listing enhancements and automated online reviews, they help businesses save thousands on their annual advertising budgets, while bringing in more customers than ever before.