LOS ANGELES, Dec. 21, 2010 /PRNewswire/ -- In years past, technology startups were initially received with open arms - until the bubble burst, so to speak. Today, with the unstable economy looming in the background, startups have come under increased scrutiny. With the right technical expertise and business savvy, however, startups can thrive in the market.
That's the encouraging news from author Paul Patterson, who provides expert analysis and real-world advice in his new book, Beyond the Beaker - How to Achieve Successful Market Adoption for Emerging Technologies. Patterson integrates theories with case studies, covering everything from obtaining funding, strategic planning and alliances, to sales, marketing and organizational management. His book identifies common pitfalls that arise between strategy and market adoption, then provides processes and tools to manage them.
"Startups are typically founded by innovators who have extensive technical knowledge and experience within their disciplines," says Patterson. What they often lack - and what Patterson provides in his book - are structured frameworks designed to enhance that technical expertise with a comprehensive commercial awareness. "My goal is to help them realize their aspirations and make their innovations a reality."
Beyond the Beaker goes beyond the basics to offer in-depth content, including a detailed strategic planning process that effectively aligns the organization with resources and the market. "No more taking advice from your golf buddy," Patterson advises.
The book also focuses on the commercialization process, raising awareness of corporate objectives to innovators. An entire chapter is devoted to the process and identifies, manages and aligns the process with organizational goals and objectives.
"It's not your usual pop-culture business book," says Patterson, "that uses 200 pages to expound upon a simple - although usually very important - idea that could be summarized in 20 pages. Instead, it's jam-packed with information."
"This book is a gem, filled with practical take-aways, smart reading for students, innovators, investors and CEOs alike," says Mitsutoshi Hirono, president, business innovation unit, Fujitsu Limited.
About the Author
Paul Patterson is the Managing Director of Kohritsu USA, an organization globally supporting and managing market adoption of technology innovation. He has 20 years of experience managing high-tech businesses for domestic and international markets. His experience includes management, strategic alliances, business development, research and development, operations and project management. He is a frequent speaker at global emerging technology and business conferences.
SOURCE Kohritsu Press LLC