New Book Makes Digital Signage Simple for Retail Businesses

The "how-to" book for retailers seeking to incorporate digital signage to increase sales, build their brand, and keep customers informed and entertained

Feb 23, 2016, 09:00 ET from DB Cooper Publishing

FORT LAUDERDALE, Fla., Feb. 23, 2016 /PRNewswire/ -- One of the fastest-growing segments for digital signage is the retail industry. Technology advancements in displays, players, and software have made digital signage one of the most powerful marketing tools for retailers today. A new book, Digital Signage Made Simple for Retailers, written by media veteran David Bawarsky, shows retailers how to embrace this new technology and use digital signage to increase sales, improve brand, and inform and entertain consumers.

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The book explains, in nontechnical terms, how this medium works, how to select the right equipment and software, creating effective content, the financial costs and benefits, and how to manage a digital signage network. "While retailers recognize the many values of digital signage, the market is rather fragmented, and many don't know where to turn to get informed on these new opportunities. That is why I wrote this book," says Bawarsky.

Targeting the right messages, at the right time, to the right consumers is what makes digital signage so powerful. With digital signage, retailers can accomplish many goals, both tangible and nontangible. The book gives retailers the knowledge of this new and exciting digital technology and how to successfully deploy any number of display screens in one location or thousands, worldwide. It also explains how retailers can use interactivity and analytics software to improve messages for maximum effectiveness.

The book also reveals 38 digital signage applications to use in any retail environment. It explains how to find installers, content developers, consultants, and equipment and software vendors. Through Bawarsky's 35 years of media and technology experience, he explains how to prevent costly mistakes in purchasing incorrect equipment and software, which can save retailers thousands of dollars. For more information on Digital Signage Made Simple for Retailers (ISBN: 978-1523877416) visit


David Bawarsky, DSCE, has over 35 years of experience in helping thousands of companies use technology to effectively communicate their unique marketing messages. He is currently the CEO of mySignageNow, a leading provider of digital signage solutions. He has been a technology entrepreneur throughout his career, creating and managing successful media companies. His companies have won many awards, including an "OBIE" (outdoor advertising's Oscar) and has been featured in over 1900 newspapers, magazines, and TV shows worldwide, including The New York Times, Wall Street Journal, Washington Post, Los Angeles Times, Newsweek, CNN, BBC, NBC's "Today Show," and ABC's "World News Tonight."

David Bawarsky

SOURCE DB Cooper Publishing