PALMYRA, Va., July 12, 2016 /PRNewswire/ -- Speakers for business and nonprofit events are sought every day by meeting planners and program directors. In his new book, The Speaker's Edge, consultant and speaker Ken Lizotte offers techniques, including templates and checklists, for locating and winning these speaking engagements. The guide teaches the dos and don'ts of building a successful speaking business while providing lots of tips and stories from successful speakers.
"Most books on speaking address how to improve your speaking skills or how to prepare for a talk," says Lizotte. "But none focuses solely on strategies and tactics for obtaining speaking engagements, and that's what I think most speakers want to know – how do you do it?"
Lizotte uses the results from a survey of professional speakers and event planners to guide readers. The survey revealed what these professionals thought about the effectiveness of the most commonly recommended techniques for developing new speaking engagements:
Top vote getters
- Referrals and networking
Second-tier vote getters
- Employing a speaker marketing rep
- Internet presence
- Contacting event planners directly
- Social media
- Formal proposals
Few votes or none at all
- Media interviews
- Cold calls
"The most effective techniques clustered around paying attention to relationships," says Lizotte, "as well as publishing your ideas, preferably in a book. But there's no one-size-fits-all formula to finding speaking engagements." Lizotte recommends that readers check out all of the well-tested practices described in the book to find the ones that are the most efficient investment of their time, energy, and resources. "After all, it's all about trying things, believing great things can happen, and then refusing to give up. That's your path to speaking success, your speaker's edge."
The Speaker's Edge is available from most storefront and online bookstores. For more information visit mavenhousepress.com/our-books/the-speakers-edge.
About the Author
Ken Lizotte is Chief Imaginative Officer of Emerson Consulting Group. A Certified Management Consultant, he speaks regularly to organizations on publishing, speaking strategies, and the art of thought leadership. He is the author of The Expert's Edge and five other books. He's published hundreds of articles and has led success seminars at Harvard University.
About Maven House Press
Maven House Press is an independent publisher of business books that challenge conventional thinking, introduce new ideas, offer practical advice, and illuminate paths to greatness. Its titles are distributed by Ingram/Perseus Books Group/Legato. For more information visit mavenhousepress.com.
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SOURCE Maven House Press