NEW YORK, Feb. 4, 2015 /PRNewswire/ -- Today ConvIndex, a video measurement company, launched a new platform to help marketers quantify, benchmark and track their video content engagement. The platform was created as a solution to the industry-wide quest for reliable and comprehensive measurement methodology of video engagement beyond simplistic KPIs, such as YouTube views.
The innovative company developed a proprietary approach and an algorithm to address the needs of the marketing and communications community and help brands evolve their video content measurement process. The algorithm powers a live online dashboard that tracks and reports real time video content engagement results.
Specifically, the platform analyzes digital video content engagement through the lens of three factors:
- Exposure (awareness)
- Action (lead / inquiry generation)
- Social amplification (user participation)
These factors help create a foundation for a multi-tiered approach to evaluating video content effectiveness based on specific business objectives and strategies. As a result, the engagement measurement approach provides marketers and publishers with a more holistic picture of their video content performance in today's digital world.
"We are entering an era where video content will play a more critical role in communications, marketing and sales initiatives, and will therefore need to be more accountable when it comes to ROI," said Andreas Panayi, Co-Founder of ConvIndex. "As an industry, we must move to more meaningful video content metrics with set benchmarks and clearer performance indicators – just as we moved beyond the 'clicks' and 'visits to websites' metrics of the dotcom era."
The kinds of online videos that most benefit from ConvIndex's platform are typically one to three minutes in length. They might consist of product storytelling or how-to videos, contain detailed insights from brands and typically have the goal of shaping opinions, leading call-to-actions and driving interactions including e-commerce.
Founded in 2015, ConvIndex is a video measurement company that helps marketers and publishers quantify, benchmark and optimize their online video engagement. The purpose of ConvIndex is to provide better metrics for assessing video content engagement by focusing on three distinct factors: Exposure, Action and Social Interaction. ConvIndex's approach to video engagement measurement is a product of rigorous thinking by experts with hands-on experience building video content for brands. Visit ConvIndex at www.convindex.com.