MILWAUKEE, Aug. 21, 2014 /PRNewswire/ -- Are you ready to scoop into 100% ice cream indulgence that's guilt free and nutritionally smart? Ice cream just got a healthy makeover with new Brio Frozen Dairy Dessert, made in Wisconsin with fresh r-BST-free milk from Wisconsin farms. Brio is now available in greater Milwaukee at Sendik's Food Markets at Mequon, Franklin, New Berlin and West Bend, with free in-store sampling on Sunday, August 24.
Compared to ordinary ice cream, Brio is equally rich, creamy and satisfying, but packs a more nutritious punch for an anytime snack or dessert. Brio has approximately 25% fewer calories, half the total fat, 65% less saturated fat, 75% less cholesterol and 10% less sugar than comparable flavors of super premium ice creams.
Brio is low glycemic, gluten-free and GMO-free; the company sources ingredients that are not genetically modified. You won't find artificial sweeteners, flavors or colors; there are also no high-fructose corn syrups, erythritol or monk fruit in Brio.
Brio is available in five tantalizing flavors: Mellow Dark Chocolate, Vanilla Caramel, Coffee Latte, Spring Strawberry and Tropical Mango. The company uses real mangoes, strawberries, coffee extract, caramel and real vanilla to give Brio its exceptional flavor.
Brio has only 160-170 calories in a 4 fluid ounce serving, about 25% - 30% less than comparable flavors of super premium ice creams.
Other nutritional benefits include:
- Rich in calcium, magnesium and Vitamin D
- Antioxidant rich; 24 vitamins and minerals in all
- 6 grams of protein, about 50% more than many premium ice creams
- Balanced Omega 3,6,9s , from sources including expeller-pressed GMO-free canola oil, sunflower oil and virgin coconut oil
- 2 grams of prebiotic fiber
Founded by Earth's Best Baby Foods Entrepreneurs
"Brio combines the deliciousness of truly great ice cream with the latest science about healthy fats, smart carbs and sustained energy," says Ron Koss, who co-founded Brio with his twin brother Arnie Koss. The brothers were the founders of Earth's Best Baby Foods, the nation's first organic baby food. They founded Brio to give ice cream a healthy makeover – to create "smart" ice cream, as Ron explains.
"We worked for 10 years with a team that brought together two top flavor experts who had worked for Ben & Jerry's, plus respected nutritionists and dietitians," says Ron Koss. "This unlikely collaboration resulted in a unique ice cream innovation."
A Snack for Any Time of Day
With Brio, parents can feel good that their families are enjoying a nutritious after-school snack, post-workout treat, mini meal to go or smart dessert. Brio contains less sugar than many flavored yogurts. Its single-serve size helps manage portion control and calories.
"Brio's mission is to help people of all ages live with 'brio' in the truest sense of the word – with vigor, energy and vitality," said Arnie Koss, co-founder. "It is a 'have it all' treat that offers the satisfaction of a creamy, rich indulgence that aligns with a healthy, wellness-oriented lifestyle."
Now at Sendik's
Brio comes in 4 fluid ounce single serve cups or 14-ounce small pints. Throughout August, Brio is on sale at Sendik's Food Markets (www.sendiks.com); two single serve cups are $3; a 14 ounce container is $4.99.
New retailers are being added daily; check www.brioicecream.com/where-buy-brio. Order Brio online at www.icecreamsource.com.
Learn more at www.brioicecream.com. Follow Brio on Twitter @BrioIceCream; Facebook at www.facebook.com/brioicecream and on Instagram at brio_ice_cream.
SOURCE Brio Frozen Dairy Dessert