WINCHESTER, Va., May 17, 2017 /PRNewswire/ -- New research into audience decisions about subscribing to cable TV, has revealed that access to local broadcast TV news is a major factor in people deciding to hold onto their cable subscriptions. The research, conducted for CableClix (OTCPK: CCLX) personalized TV technology, shows that the rate of increase of subscribers 'cutting the cord' is being hampered by audiences not wanting to lose access to local channels - even amongst younger age groups.
The research, conducted by Humankind Co with CableClix, investigated the viewing habits of a representative sample of the US population. It revealed that over 50% of cord-cutters (those who've cancelled cable subscriptions) and almost 50% of cord-nevers (those who've never subscribed to cable TV) said content from local broadcast channels (e.g. ABC, CBS, NBC, Fox, CW, Telemundo, Univision) was important to them: about 60% of cord-cutters and cord-nevers miss access to real-time news whereas only 25-30% miss sports.
The research also revealed that cord-cutting is not limited to millennials. In fact, 30% of those age 30-39 are cord-cutters and 11% are cord-nevers; and over 25% of those age 40-49 are cord-cutters. Despite the increase in streaming services offered by the major channels such as HBO, and newer contenders such as Netflix and Amazon, 70% of Americans still subscribe to cable TV.
Kris Domich, CableClix's CEO, said: "The research has confirmed that - despite the plethora of options available to watch TV online - this piecemeal approach is leaving a big gap in what audiences want from streamed TV. CableClix's development of personalized TV, including access to local content - will enable audiences to watch all their favorite TV online, wherever they are in the US."
The white paper is available here: CableClix Whitepaper - May 2017
CableClix is using big data combined with AI (artificial intelligence) to perfect the personalization of TV content, and capture valuable data that tracks rapidly-changing viewer behavior in the global online TV streaming market.
About the research
This white paper outlines findings of research conducted throughout February - March 2017. The research included a quantitative survey of almost 1000 Americans, qualitative user interviews, and an extensive review of existing research and articles from other sources. The research was designed by, and quantitative and secondary research was conducted by, HumanKind Co. Supporting interviews were conducted by CableClix user experience lead, Jason Schoch.
For further press enquiries, and for comment, contact Chief Product Officer Cauri Jaye on firstname.lastname@example.org
CableClix is an innovative 'cord cutting' company that builds virtual cable networks over the Internet that mimic existing cable television franchises by providing live streaming television services. The Company was formed in 2013 to be a leading provider of high definition streaming television over broadband connections. Our goals remain as they were at our inception; deliver quality television programming in high and ultrahigh definition, including local network content, directly to the local consumer, on nearly any device, at any time.
More information about CableClix (USA), Inc. can be found at http://www.cableclix.com
About HumanKind Co
Humankind Co is the co-author of this white paper, and the research partner in this project. HumanKind Co is a research and strategy consultancy helping clients turn human-centered insights into meaningful experiences. Find out more at https://humankind-co.com/
SOURCE CableClix (USA), Inc.