New Chapter, Inc. Introduces a New Line of Wholemega® Fish Oil Products with Mariel Hemingway at Natural Products Expo West 2011

BRATTLEBORO, Vt., March 10, 2011 /PRNewswire/ -- New Chapter, Inc. has launched three all-new products -- Wholemega Cardio, Wholemega Flex and Wholemega Focus -- at Natural Products Expo West in Anaheim, CA, Booth# 1628. Each product represents a new chapter in holistic health by combining tonic herbs with Wholemega's 100% wild Alaskan salmon fish oil to support key health markers.

(Logo: http://photos.prnewswire.com/prnh/20101004/NE74964LOGO )

Wholemega Cardio, Flex and Focus combine tonic herbs with whole fish oil, maximizing the properties of both. Each new formula combines a clinical dose of Wholemega Whole Fish Oil with full-spectrum herbs. "Our new Wholemega product line gave us the opportunity to utilize herbs in products dedicated to the top three reasons why people take fish oil, for cardiovascular, joint and mind health," says Paul Schulick, Founder, Formulator and Master Herbalist for New Chapter. "Developing a Wholemega product line in which the whole herb is combined with whole salmon oil is a perfect marriage. Essentially, we are combining the wisdom of herbs with the wisdom of the sea."

The New Chapter philosophy was brought to fish oil when Wholemega was developed, using a cold pressed proprietary extra-virgin process, similar to that of fine olive oil, that preserves the whole omegas, natural antioxidants and Vitamin D3 that other manufacturers can destroy during high heat processing. Sustainable and naturally pure, Wholemega combines wild Alaskan salmon oil with a patent-pending supercritical antioxidant stability system to ensure freshness and potency. The subject of numerous placebo-controlled human clinical trials, Wholemega has been shown to reduce triglyceride levels, promote cardiovascular health and promote a natural balance of Omega-3 to Omega-6 levels*.

Wholemega Cardio

Wholemega Cardio combines clinically researched, naturally pure 100% wild Alaskan salmon oil with tonic herbs that support heart health.* The whole omega fatty acids in Wholemega Cardio have been demonstrated to improve the Omega-3 Index, a key heart health marker, as well as lower triglycerides.* Whole fish oil is combined with targeted heart-supporting herbs such as Hibiscus, Artichoke and Turmeric, which support healthy arteries and cardiovascular inflammation response.*

Wholemega Flex

Whole omegas like those in Wholemega Flex help reduce exercise-related pain, stiffness, and joint tenderness.* Combined with tonic herbs including Rose Hips, Turmeric, and Ginger, which support healthy joint and cartilage function, Wholemega Flex provides a potent joint-health formula with natural ingredients that work together to promote a healthy inflammation response and normal cartilage production -- the critical tissue that gives our joints structure, support and cushioning.*

Wholemega Focus

Wholemega Focus combines clinically researched, naturally pure whole fish oil with tonic herbs that target brain, mood, and stress support.* The whole omega fatty acids in Wholemega Focus support healthy brain function, helping to restore a natural balance of Omega-3 to Omega-6.* Brain supporting Lemon Balm, Sage and Holy Basil help the body maintain calm and a positive mood by supporting alertness, contentedness, and overall well-being.*

Also included in the Wholemega Fish Oil Family are: Wholemega Prenatal, Wholemega Easycaps and Wholemega Softgels.

About Mariel

Mariel Hemingway is the granddaughter of author and journalist Ernest Hemingway and daughter of Jack Hemingway, great outdoorsman and Commissioner on the Idaho Fish and Game Commission. Mariel continues in the family tradition and is recognized as a voice of holistic and balanced health and well-being. Mariel is a lifestyle expert and offers a wealth of information on creating a balanced and healthy life. As the author of three books, Finding My Balance, Mariel Hemingway's Healthy Living From the Inside Out, and Mariel's Kitchen, she has established herself as one of the most knowledgeable and articulate leaders at the center of the Body, Mind and Spirit movement.

About New Chapter

New Chapter is a widely respected producer, formulator, packager and distributor of organic probiotic nutrients and herbal formulations, selling products to natural channel retail locations, as well as medical professionals and pharmacies.

The company is an industry pioneer in cultured whole-food vitamins, herbs and minerals, making their probiotic nutrients the superior alternative to the synthetic isolates of most vitamin brands. New Chapter is the first vitamin and supplement company to achieve Non-GMO Project Verification.

New Chapter is also the first organic certified vitamin and supplement company.

For additional information visit NewChapter.com.

New Chapter donates 10% or more of its after-tax profits to the conservation of tropical rainforests and the sacred seeds that sustain all herbal traditions.

*These statements have not been evaluated by the Food and Drug Administration.  These products are not intended to diagnose, treat, cure, or prevent any disease.

SOURCE New Chapter, Inc.