New Clean & Care® Laundry Detergent Combines Cleaning Power With Charity

MADISON, Tenn., Oct. 30, 2013 /PRNewswire/ -- Besway Home Products is taking its ingenuity and ethical business model to the laundry room with the launch of Clean & Care Laundry Detergent (http://www.cleancaredetergent.com/), a hypoallergenic and environmentally friendly alternative to major detergent brands. Even better, Besway is giving consumers the opportunity to advance worthy causes: The retail profits from the sale of Clean & Care go to the charity of a buyer's choosing. This trifecta of superior cleaning power, hypoallergenic and biodegradable ingredients, and charitable contributions puts the detergent in a class by itself.

The charity aspect of Clean & Care Laundry Detergent is part of Besway's mission to better the lives of others. Among the 20 eligible charities are The American Cancer Society, Humane Society, Red Cross, Habitat for Humanity, Special Olympics and support of our military. A complete listing of charities is available here: http://www.cleancaredetergent.com/charity/.

Clean & Care's positive contributions do not stop with charitable donations. The detergent is also environmentally friendly. While many consumer products may boast of this quality without necessarily backing it up, environmental friendliness is more than a marketing slogan for Besway. Clean & Care's four exquisitely simple ingredients are classified by the EPA as "readily biodegradable." The eco-friendly laundry detergent is safe for septic tanks and contains no marine pollutants, dyes, fragrances or harmful chemical residues. Likewise, there was no animal testing during the development of this detergent.

Conscientious consumers will appreciate the eco-friendly aspect of this detergent, but will also find that its cleaning power is undiminished by the exclusion of harmful ingredients. Independent consumer lab tests have confirmed that Clean & Care more than holds its own against the industry leaders by outperforming major brands and also removing 99% of the toughest stains compared to the #1 hypoallergenic brand, which removed only 82% of stains. The lab subjected fabric to the worst sorts of stains: grass, coffee, red wine, oil, ketchup and mustard.

Millions of people suffer from allergies, including detergent and soap allergies, requiring them to carefully read labels on many of the home products they buy. Those with allergies, or just highly sensitive skin, can rest assured that Clean & Care fits the definition of a hypoallergenic laundry detergent in every way. It's a clear liquid containing no artificial dyes or fragrances, and no phosphates or optical brighteners. Clean & Care can even boast of being vegan, as none of its ingredients are sourced from animals.

Clean & Care is also a great value. Each 67 fl. oz. bottle costs $28 and washes 134 loads of laundry. That works out to only 21 cents per load, making Clean & Care comparable to major brands.

Feedback for this new detergent has been overwhelmingly positive, with satisfied customers remarking on both Clean & Care's stain and odor removal power and its hypoallergenic properties. Currently, the detergent is available for purchase on its official web store.

About Besway Home Products

Besway Home Products provides high-quality laundry detergent throughout the United States to the consumer market. For nearly 40 years Besway has been manufacturing specialized cleaners as a part of their quality product line.

The company is ISO certified to ensure that customers can count on Besway's consistant product quality.

In addition, Besway donates retail profits from each purchase of Clean & Care® Laundry Detergent to charities of your choice, not only bettering your home but the lives of others.

Contact:

Amanda Taylor
Besway Home Products
615-865-8310   
Email

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SOURCE Besway Home Products