MOUNT KISCO, N.Y., Jan. 4 /PRNewswire/ -- OTC health and beauty brand specialists Robin Leedy & Associates (RL&A), a boutique New York public relations and social media agency, continues its growth in the social media arena with two new client wins: Coty's Jovan fragrance brand and Pedia-Lax(TM). The agency will conduct integrated social media and PR campaigns for a new Jovan fragrance launch and for C.B. Fleet Company's Pedia-Lax Fiber Gummies dietary fiber supplement for children.
"We're excited about the Fiber Gummies program because we are primarily utilizing social media to help build a community of moms interested in good childhood nutrition, using traditional media tactics as secondary support," says Robin Russo, RL&A president. "Moms are a powerful force online, and it is our goal to get them to interact with the brand in a personal way, engaging them in two-way conversation."
Also added to RL&A's client roster is Coty Inc. of New York, a leader in fragrance and beauty products. RL&A will conduct a predominantly social media campaign for the company's new Jovan fragrance for men and women. The program will complement a full communications launch by Coty in 2010.
"We're extremely excited to begin a new association with Coty and believe that our expertise in drugstore brands is a perfect fit for this fragrance leader," says Russo.
RL&A gained its reputation as the drugstore brands' PR/social media agency of choice. With more than two decades of experience, the agency is creating customized communications programs that deliver targeted brand messages to brand influencers, whether at magazines or TV, through key bloggers or on social networking sites, such as Facebook and Twitter, through the company's social media division, ChatteRL&A.
For more information on social media and PR programming, contact Robin Russo at (914) 241-0086 ext. 16 (firstname.lastname@example.org), Alyson O'Mahoney, ext. 13 (email@example.com) or go to www.robinleedyassociates.com.
SOURCE Robin Leedy & Associates