BARRANQUILLA, Colombia, October 27, 2016 /PRNewswire/ --
Company to run commercials on major networks including FOX, Universal, and ESPN.
New Colombia Resources, Inc. (NEWC) ("New Colombia or the Company"), a U.S. listed Colombian company with natural resource assets in Colombia, is pleased to detail initial marketing plans to introduce their 100% organic, all natural medical marijuana products to the $ 1.5 Trillion U.S. Hispanic and Latin American Markets. Company contacts in the infomercial industry allow for a massive international campaign at the best rates possible for production and airtime.
New Colombia Resources' President will be in Miami next week implementing the campaign to begin marketing products immediately to be in a dominant positon come January. The Company will bring on board well known and respected Latin American and U.S. sports stars to help market their products.
Doral Studios Inc. d/b/a RC Television Production has been producing English and Spanish speaking commercials, infomercials, music videos, and political campaign ads for over 15 years. They have a state of the art production studio in Doral, FL where they have produced the most successful Spanish language infomercials on the air in the U.S. and Latin America. RC Television handles every aspect of an infomercial including: concept, logo, animation, graphics, passive and aggressive CTA (Call to Action), and high definition production. They work with focus groups to determine the direction of the product or idea. To view Doral Studios demos visit http://www.youtube.com/results?search_query=doral+studios
The initial marketing campaign for their all natural cannabis products will be handled in two phases.
- Create a campaign by social expectation with short and direct videos that can be strengthened by 20 or 30 second Television commercials and disseminated by region.
- Initiate a series of video interviews of reputable professionals to confirm that this movement is one of the best natural alternatives for different types of ailments.
- Hit the streets to tape surveys and interviews with patients interested in alternative medicine.
For this campaign Doral Studios, will put in play an exclusive channel that is interactive with social media that gives immediate presence and creates micro reports which will be valuable in the future.
- Develop a campaign of 120 second commercials and broadcast to Latin American television media networks that reach 12 countries and is more economical compared to local networks. These networks include Universal and Studio Universal, owned by Comcast Corporation (NASDAQ: CMCSA) and Fox, FX, Mundo Fox, and Fox Life owned by 21st Century Fox (NASDAQ: FOXA) among others. Doral Studios maintains strong contracts in the Direct Response industry that are available to New Colombia Resources.
- Create a digital magazine that supports both campaigns with informational articles to maintain the commercials mainstream.
- Develop programs for Radio and Internet broadcast
Doral Studios provides infinite alternatives to guarantee a successful campaign and the creative means to achieve them. Doral Studios has a radio channel and on-line TV channel they can activate and operate directly from their state of the art studio in Miami and develop micro interviews that will be useful for understanding Cannabis products.
Rafael Campo, Owner of Doral Studios, has long standing relationships with the biggest Spanish language broadcasters in the world and works with telemarketing associates to handle incoming calls. New Colombia Resources' President, John Campo, and Rafael Campo are related.
According to published reports, the U.S. Hispanic buying power is over $ 1.5 Trillion and spends the most on consumer goods over other multi-cultural segments. "We feel our target audience will accept our "Made in Colombia" products over other cannabis products of inferior quality," stated John Campo, President of New Colombia Resources, Inc.
Products the company plans to advertise to the Hispanic market include their all natural pain relief cream http://www.sannabis.co/_p/prd2/2838276511/product/pomada-caliente made with the following all natural active ingredients...
- Bees Wax
- Castor Bean
- Cannabis Sativa Flower (5 grams)
Additionally, New Colombia Resources will be giving an update on their cannabis based Orphan Drug Designation application with the FDA very soon.
To view or purchase cannabis based products from the Company's medical marijuana joint venture in Colombia, Sannabis, visit http://www.sannabis.co. Follow Sannabis on Facebook for photos and testimonials at https://www.facebook.com/sannabis.cannamedicinal
About New Colombia Resources, Inc.
New Colombia Resources, Inc. is focused on the acquisition and development of high-quality metallurgical coal properties and other available resources in the Republic of Colombia. They expect to have several revenues producing businesses including; metallurgical coal mining and rock quarry aggregates for domestic Colombian highway and railroad building projects, and medical marijuana products. The Company owns 100% of La Tabaquera metallurgical coal mine in Colombia with an estimated 15- 17 million tonnes of reserves. They have another pending acquisition for 390 ha and a solicitation contract for 184 ha metallurgical coal concession. New Colombia Resources holds a significant position in Sannabis SAS which legally produces medical marijuana products in the Republic of Colombia, visit http://www.sannabis.co. For more information on the Company visit http://www.newcolombiaresources.com.
Forward Looking Statements
Forward Looking Statements; This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. A statement containing works such as "anticipate," "seek," intend," "believe," "plan," "estimate," "expect," "project," "plan," or similar phrases may be deemed "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include financing, the future U.S. and global economies, the impact of competition, and the Company's reliance on existing regulations. New Colombia Resources, Inc. does not undertake any duty nor does it intend to update the results of these forward-looking statements.
New Colombia Resources, Inc.
(57) 318-657-0918 Colombia
SOURCE New Colombia Resources Inc.