New Data Shows Diamond Popularity is Higher than Ever

LOS ANGELES, April 13, 2015 /PRNewswire/ -- According to data recently released by De Beers, one of the world's biggest producers of diamonds, 2014 was the biggest year on record for the sale of diamond jewelry, with the total global market size reaching $81 billion. This represents a three percent increase from the year before, and illustrates an upward trend that is expected to continue. While this is certainly good news for jewelers, increased demand can often lead to increased prices for consumers. That is why it is more important than ever for shoppers to be mindful about the price they are paying for diamond jewelry and trust their purchases to reputable and affordable stores like Diamond Forever Jewelry.

While the low prices at Diamond Forever Jewelry speak for themselves, the quality of each piece can be ascertained through the Gemological Institute of America (GIA) certification that each of the diamonds carry. A GIA grade examines several different, but equally important, aspects of the diamond. These include:

• Carat Weight – For many types of jewelry, carat weight is perhaps the most important determinant of value. Yet, while karats, when applied to the sale of gold, is about the purity of the gold, carats when discussing diamonds refers strictly to the size of the diamond. The GIA report gives an accurate measurement of the carat weight so you know exactly how big one diamond is compared to another.
• Cut – Depending on the demand for a specific style, a diamond that is cut in a specific manner may be more or less valuable than another diamond of equal carat weight. For example, many customers come in to jewelry stores asking for square princess cut diamonds, making these diamonds ever more sought after and valuable. Yet, because of Diamond Forever Jewelry's low prices on this specific cut, they are accessible to clients with a wide range of budgets.
• Color and Clarity – While the majority of diamond purchases are clear diamonds, Diamond Forever Jewelry also has a variety of other colors. While many people will turn to a specific color of diamond based on their preference, different colors of diamonds are actually worth very different amounts based on their rarity. The GIA diamond report available at Diamond Forever Jewelry is a great way to assess how the color of each individual diamond should influence the price.

There are a multitude of other factors that come into consideration when rating a diamond, many of which can slip by even the most discerning shopper. Especially with the global diamond market growing at the rate that it is, knowing for sure that you are getting a great deal on diamond jewelry is more important than ever. For more information about Diamond Forever Jewelry's prices and selection, you can visit the Diamond Forever Jewelry Facebook page, call them at 888-316-0290, or visit their web site at DiamondForeverJewelry.com.

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SOURCE Diamond Forever Jewelry