New Detroit Startup, Krysalis Fit, Uses Home Party Model to Promote Fitness and Build Businesses

- Latest Bizdom U startup joins Detroit 2.0 initiative -

Nov 03, 2011, 12:15 ET from Bizdom U

DETROIT, Nov. 3, 2011 /PRNewswire/ -- Krysalis Fit, a Bizdom U company that provides women with fitness workouts, lightweight gear, accessories, and clothing through home parties, today announced the launch of its Detroit-based operations.

Among a growing number of startups joining the Detroit 2.0 initiative to develop an urban core of new economy, entrepreneurship-based businesses, Krysalis Fit brings women together in the comfort of their own homes to promote staying fit and leading healthier, more active lives.

"Working out can be fun, social, quick, and convenient, and Krysalis Fit provides a unique way to get this message out," said Co-founder Jennine Hynes. "Many women want to get fit, but most don't make a commitment to healthy living because they don't have time. We show women it's possible to get in shape by offering exercises and activities they can do at home anytime."

Designed to empower women both physically and financially, Krysalis Fit was co-founded by Hynes and Dionna Canoy while attending Bizdom U, the non-profit, entrepreneurship accelerator established in 2007 by Dan Gilbert, Quicken Loans Founder and Chairman, and Cleveland Cavaliers Majority Owner. Bizdom U strengthens Detroit's entrepreneurial core by launching growth oriented, scalable businesses located within city limits.

Based in downtown Detroit, Bizdom U is a comprehensive program that gives entrepreneurs the opportunity to learn from professionals with real-world experience, and receive the tools and funding necessary to create startup businesses. Bizdom U uses the proceeds from its share of ownership in the businesses to sustain its operations and seed future Detroit-based businesses.

Krysalis Fit offers a variety of strength, resistance, core training and yoga equipment, including everything from acupressure mats and dumbbells to yoga pants and exercise cards with step-by-step photos to help women easily learn new workouts. Women attending Krysalis Fit parties can shop for health and fitness merchandise, watch product demonstrations, and try products before buying. Prices range from $15 - $100.

"We want women to look and feel their best," said Canoy. "Whether you are a stay-at-home mom or business professional, Krysalis Fit parties can fit into any woman's schedule."

The company is on track for expansion, as it continues to hire consultants looking to build their own businesses. Krysalis Fit trains its consultants, who earn money to get fit and help others reach their fitness goals. Consultants have access to the tools they need to succeed, receiving ongoing guidance and training, access to an e-commerce website, and more.

"Krysalis Fit consultants are in business for themselves, not by themselves," said Canoy. "At a time when it's often difficult to find employment, we offer a great way for enterprising women to receive support, connect communities, and have fun doing it."

For more information or to find out how to become a consultant, please visit

About Krysalis Fit:
Krysalis Fit provides women with fitness workouts, lightweight gear, accessories and clothing using the home party model so they can live healthier, more active lives. Krysalis Fit home parties allow women looking to get healthier to easily browse through health and fitness merchandise, watch product demonstrations, and try products before buying, which range from $15 - $100. Krysalis Fit also offers women the opportunity to start their own business by becoming a consultant, who are trained to demonstrate exercises and fitness, earn money to get fit, help others reach their fitness goals. For more information, visit

About Bizdom U:
Bizdom U helps aspiring entrepreneurs turn their ideas into well developed, client focused business concepts and get their startups funded, by surrounding them with top business, sales, marketing and technology experts.  Bizdom is a non-profit, entrepreneurship accelerator launched by Dan Gilbert, Founder and Chairman of Quicken Loans Inc., Majority Owner of the Cleveland Cavaliers and Lake Erie Monsters, and Operator of the Quicken Loans Arena (the "Q"), in January 2007. Bizdom U is comprised of two elements:  Idea Generator, an eight-week, part-time program that shows aspiring entrepreneurs how to break down their idea, research it and turn it into a business, and Launch Labs, a three month, full-time, accelerator where entrepreneurs receive up to $25,000 in seed funding to launch their business with the assistance of business, sales, marketing and web development experts. The launched businesses must be headquartered in Detroit or Cleveland. Bizdom U maintains an 8% share of ownership in each business to fund future entrepreneurs that will launch even more innovative businesses in these cities. For more information, visit