New Diet Beverage Option for Consumers Launched

BOCA RATON, Fla., Oct. 20, 2011 /PRNewswire/ -- ThirsTea™, the leading supplier of high quality tea and other beverage concentrates to the foodservice industry for more than 30 years, announced today the introduction of a line of its signature no sugar, no calorie, no caffeine and low-to-no carbohydrate liquid concentrates packaged for home use in four ounce bottles, which yield a convenient 64 ounces when mixed with water. They are available in such popular flavors as Brewed Tea, Brewed Sweet Tea, Green Tea with Blueberry and Lavender, Lemonade and Fruit Punch. They are currently being sold in a 12-pack format for $18 at ThirsTea's online store http://www.thirs-tea.com, with plans for national retail distribution being formulated.

"ThirsTea's entry into the consumer arena was prompted, literally, by popular demand from the calorie conscious and the diabetic community, which have embraced our products as satisfying, healthy alternatives to carbonated diet sodas," says Ray Welch, president of ThirsTea Corporation.  "In fact we launched the new consumer concentrates at the American Diabetes Association Expo in Minneapolis last weekend to an incredibly enthusiastic response."

ThirsTea's proven, easy "just add water" liquid-to-liquid approach to creating flavorful, affordable beverages assures no clouding, settling or waste, and the taste remains consistent even under room temperature conditions for extended periods. The four-ounce bottles are readily accommodated in the most limited storage space and the bestselling tea varieties are a boon to a healthy lifestyle. Tea is known to normalize blood pressure, depress lipid activity, and help prevent coronary heart disease and diabetes by reducing blood-glucose activity.

"The statistics on instances of obesity and diabetes amongst the population of the U.S. are frightening and getting worse, with a third of adults being obese (and 12.5 million children or about 12.5 percent) and more than 25 million people dealing with diabetes. We've been very proud of ThirsTea's role in giving people that are fighting either (and in many cases, both) a tasty, refreshing, calorie and sugar free high quality beverage option in a restaurant environment.  Now they – and anyone who wants to watch their calorie and sugar intake - can easily exercise that option in their homes at a competitive price," notes Welch.

"In addition to the ThirsTea beverage concentrates being available at our online store, we're talking to major distribution outlets interested in expanding their no calorie and no sugar offerings, the segment of the non-alcoholic beverage industry that has remained strong in the face of public and governmental concerns about the consumption of regular soft drinks."

ThirsTea™ Corporation has been committed to providing the highest quality beverage concentrates since 1977 with wide food service distribution throughout the U.S. and internationally.  ThirsTea is headquartered in Boca Raton, FL and produces its products in Florida, Texas, Kentucky and California.

For more information on ThirsTea Corporation, visit http://www.thirs-tea.com.

SOURCE ThirsTea Corporation