New Digital Entertainment Channel Coming To iPad This Year

SAN FRANCISCO, Sept. 18, 2012 /PRNewswire/ -- NARR8, a new digital entertainment start-up, today announced the launch of its corporate operations, handling development and publishing of a bold and diverse lineup of episodic multimedia series for digital devices. NARR8 will launch as a free downloadable application in Q4 2012 on the new iPad©, and iPad©2 with plans to expand the service to Android devices in the near future.

NARR8 is a digital content channel that delivers an eclectic array of interactive stories, articles, and motion comics encompassing a variety of genres in both fiction and non-fiction. The vision behind NARR8 is creating an innovative and highly interactive experience for users to read and experience content, with on-page animations, touch-screen controls, and integrated audio. Transcending traditional reading media, this application uses HTML5 technology coupled with a proprietary editing platform to produce high-quality entertainment with shorter production times and faster turnaround than traditional publishing.

"The goal of NARR8 as a company is to change the way people interact with their content of choice. The core idea for NARR8 stemmed from my passion for comics and graphic novels, but we quickly saw the potential applications to other genres and content," explained CTO and founder Alexandr Vaschenko. "We've used our technical expertise in the mobile space to bring a more tactile and interactive experience to readers. NARR8 provides those who have a passion for any and all types of reading an opportunity to delve into expansive, unique worlds that come alive with a single touch."

NARR8 plans to deliver fresh, varied, exclusive, and regularly updated interactive content to its users with deep stories, gorgeous artwork, dynamic animations, and special effects that leap off the page and breathe life into each story. Initial offerings from NARR8 include genre-specific content including fantasy, horror, and sci-fi, as well as nonfiction articles treating on popular science and world history...and more! NARR8 seeks to become a leader in written entertainment with its generous, rapidly growing, and constantly updated content catalogue.

NARR8 was founded in October of 2011 by Alexander Vaschenko, formerly of Mail.ru and Astrum Online, with initial funding of $4 Million (U.S.) through IMI.VC Venture Company, a Moscow-based investment firm led by Internet entrepreneur, Game Insight board member, and former Mail.ru and Astrum Online visionary Igor Matsanyuk. NARR8 is scheduled to launch in Q4 of 2012 with the goal of becoming a world leader in creating and distributing interactive stories for digital devices, and with a heavy focus on shaping the culture of consuming entertainment and informational content.

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About NARR8

NARR8 is a digital content channel delivering a wide array of exclusive and original IPs throughout a broad spectrum of creative genres. Headquartered in Moscow, Russia with satellite operations in San Francisco, the company was founded by current CTO Alexandr Vaschenko, formerly of Mail.ru and Astrum Online, and funded by IMI.VC, a Moscow-based investment company. NARR8 currently has over 100 employees encompassing key business functions and creative staff throughout eight internally owned and operated studios.

SOURCE NARR8