NEW YORK, April 10, 2018 /PRNewswire-USNewswire/ -- AKC.TV, a brand new digital OTT network especially for dog lovers launches today. This network, presented by The American Kennel Club (AKC®), brings 24/7 original dog centric content to viewers.
Created in conjunction with award-winning digital production and distribution company B Live, AKC.TV gives dog lovers everywhere on-demand access to dog-related programming that can be watched via any connected device, including computers, tablets, phones, Apple TV and Roku.
Viewers can browse an extensive video library of hundreds of videos on various topics that includes puppy videos, heartwarming stories, training tips, breed specific information, dog sports and much more. They can also watch videos anywhere they want, giving them the power to curate videos on the go.
"The AKC has leveraged more than 130 years of expertise in dogs to create a platform that works for today's audience," said Gina DiNardo, Executive Secretary of the AKC. "We wanted to create a channel that gives viewers a positive experience, introduces dog lovers to the world of the AKC, and celebrates our love for dogs everywhere."
The development of AKC.TV is on par with the current trend of more than 20 million TV consumers per year "cutting the cord" and switching to streaming channels like HULU, Netflix and Sling TV, among others.
"The love of dogs and the need for content is universal," said Russell Quy, CEO of B Live. "In today's world it's critical to allow users to access content across all devices and platforms. With a great partner like the AKC we are able to not only create compelling dog related content but also a whole new network of distribution channels. This strategic approach lets dog lovers watch great content wherever they like, and enables brands to reach this highly targeted group."
The network has plans to move to several other distribution platforms in the coming months, including Google Chromecast and Amazon Fire TV and will expand its programming slate.
Watch the sizzle reel for AKC.TV https://akc.tv/watch/23/1171/teaser
For more information, please go to https://akc.tv/
For client and product pitches: [email protected]
Keep up with AKC.TV on Facebook and Instagram @akc.tv, Twitter @watchakctv
About the American Kennel Club
Founded in 1884, the American Kennel Club is a not-for-profit organization which maintains the largest registry of purebred dogs in the world and oversees the sport of purebred dogs in the United States. The AKC is dedicated to upholding the integrity of its registry, promoting the sport of purebred dogs and breeding for type and function. Along with its more than 5,000 licensed and member clubs and its affiliated organizations, the AKC advocates for the purebred dog as a family companion, advances canine health and well-being, works to protect the rights of all dog owners and promotes responsible dog ownership. More than 22,000 competitions for AKC-registered purebred dogs are held under AKC rules and regulations each year including conformation, agility, obedience, rally, tracking, herding, lure coursing, coonhound events, hunt tests, field and earthdog tests. Affiliate AKC organizations include the AKC Humane Fund, AKC Canine Health Foundation, AKC Reunite and the AKC Museum of the Dog. For more information, visit www.akc.org.
AKC, American Kennel Club, the American Kennel Club seal and design, and all associated marks and logos are trademarks, registered trademarks and service marks of The American Kennel Club, Inc.
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SOURCE American Kennel Club