New Discount Airfare Category Revolutionizes Coach, Business, and First Class Travel

The Death of Upgrading As Many Know It - But New Opportunities Abound

Many Loyalty Program Awards Face Extinction Explains the New "EasyUp" Fare Category - Up to 74% Drop In Discount Business Class and First Class Airfares

Dec 06, 2012, 16:21 ET from First Class Flyer Inc.

MONTEREY, Calif., Dec. 6, 2012 /PRNewswire/ -- Tuesday, the premium online newsletter dedicated to exposing the art of discount business class and first class airfares and upgrading for the last 16 years, revealed a new business class and first class "airfare category" that should upend the way hundreds of thousands of travelers currently think about booking flights, whether economy, business class, or first class.

The new EasyUp fare, an economy class ticket with an "automatic upgrade" (for a surcharge, of course), is going to make it much easier for many travelers to get business and first class flights. And much cheaper, too. Often for little more than coach seats in various situations.

The new fares should have a radical effect on the way leisure and business travelers think about loyalty program awards, and the cost of loyalty, even though the new fares require a 60-day advance purchase and 10-day minimum stay.  

Free Airfare Report Download
For the next 10 days get the special report free by "liking" FirstClassFlyer on its new Facebook page at or by subscribing to (14-day risk-free trial).

See the special report's free "upgrade mindset" video highlighting the implications of the new EasyUp fare category on YouTube here:

Business class fares start at $1,222 round-trip including all taxes and fees on Delta Air Lines for New York to Dublin, for example, and generally range from 50% to 70%+ off traditional premium fares.

EasyUp Fare Departure Cities
They include Baltimore, Boston, Charlotte, Chicago, Dallas, Denver, Detroit, Houston, Kansas City, Los Angeles, New York, Philadelphia, Phoenix, Portland, San Diego, San Jose, San Francisco, Seattle, Washington and many smaller markets. In fact, EasyUp fares were discovered on over 80% of the hundreds of routes Mr. Bennett analyzed.

Introduced without any publicity by Delta Air Lines and largely followed by American Airlines, the fare was discovered by First Class Flyer founder Matthew Bennett (aka Mr. Upgrade), America's leading expert on business class and first class fares over the last 16 years.

In the special report, six bold predictions were made, including one that has United Airlines and US Airways matching many of the new business and first class fares, eventually.

First Class Flyer also predicts that the fare's rules, restrictions, and costs are sure to change over time, and details on the evolution of this new fare will be posted in's Newsroom on a regular basis.

But the impact of the new EasyUp fares goes far beyond that. "EasyUp is going to require an entirely new 'flight booking mindset' on the part of the savvy traveler," says Bennett, who refers to the special report as "A Flight Upgrade Mindset Reset."

First Class Flyer's special report answers these vital questions:

  • Which routes offer the lowest discount business and first class EasyUp fares?
  • Why does EasyUps kill much of the traditional frequent flyer program thinking?
  • What are the EasyUp fare rules and fine print?
  • What are the differences between American Airlines and Delta Air Lines EasyUp fares?
  • How do I find EasyUp fares?
  • How should I use the frequent flyer miles I already have going forward?    
  • What other airlines are likely to follow the Americans and Delta lead?
  • What other destinations are likely to be introduced beyond Africa, Asia, and Europe?

About has published a premium monthly newsletter and daily alerts dedicated to educating and inspiring everyone, from seasoned business travelers to novice leisure travelers, on how to upgrade their air travel experience -- often at, or for little more than, the price of coach -- since August 1996. Numerous upgrade and ticketing strategies that First Class Flyer developed over the last 16 years are used regularly today by millions of travelers, and are frequently discussed on travel blogs and forums.

About Matthew Bennett
Personal advisor to Academy Award Winners, sports stars, and CEOs, Matthew Bennett has been tracking down airfare deals since his days as a minor league pitcher for the Kansas City Royals, when he helped his teammates book unpublished fares. That eventually earned him the sobriquet "Mr. Upgrade" and made him a popular guy in the clubhouse. Since then, Bennett has become the leading authority on Business and First Class air travel.

As Editor and Publisher of First Class Flyer since 1996, Bennett has served more than 300,000 readers and corporate clients. He is recognized worldwide as the "father" of upgrade architecture and is consulted by publications including The New York Times, Wall Street Journal, and Conde Nast Traveler, as well as other media, among them CNN, MSNBC, NBC, and FOX News.


SOURCE First Class Flyer Inc.