New E-Commerce Site Finds 'El Amor Latino in All of Us'

EstaNoche.com offers adult toys and related content to Latinos and those who love them

Jun 01, 2010, 10:00 ET from Campari Holdings LLC

AUSTIN, Texas, June 1 /PRNewswire/ -- Campari Holdings LLC today announced the launch of EstaNoche.com, a new website that offers a hand-picked selection of high quality adult toys, engaging articles and valuable expertise at a destination that is specifically designed for the sexy, sensual Hispanic community in the United States.

EstaNoche was created to offer an unsurpassed level of quality, value, privacy and usability for those who are ready to set their camas en fuego. The site also takes into consideration that many EstaNoche visitors will be fairly new to the space – supporting the site with education, and without any intimidation or judgment.

La gente behind EstaNoche began their venture after realizing that, even as the fastest growing segment of the U.S. population for decades, Latinos weren't being catered to in online retail and the adult toy space. "In a world where 'targeting Hispanics' has typically meant translating English content into Spanish, we know that Latinos are not unique only because of the language they speak," explained EstaNoche chief executive Seth Paskin.  

"In fact, most online Hispanics in the U.S. shop in English while maintaining their strong cultural identity," says Paskin. "So we listened and built EstaNoche.com from the ground up to offer our fellow Latinos an authentic online experience that speaks to them.  EstaNoche.com is not the 'Spanish version' of something else – we are here to celebrate Hispanic sexuality and create a new way of doing business in the $1.5B adult toy industry."

EstaNoche's goal is to make Latinos feel comfortable as they embark on adding mas aventura to their sex lives. But Hispanic or not, they should also experience a site that is attractive, simple and fun to use. Sex technology columnist and author Regina Lynn, who is an advisor and contributor to the site, agrees. "EstaNoche's product catalog is excellent for any price point and audience, and is surprisingly similar to my own personal collection," she admits. "As well, the site itself is both beautiful and sensual -- not unlike many Latinos I've had the pleasure to know."

EstaNoche's launch comes after months of extensive product, market and usability research and testing by a diverse team that includes singles, married people, hombres, mujeres, straights, gays, and younger and older individuals who cover a diverse mix of races and cultures. To learn more about EstaNoche, visit EstaNoche.com or email pr@estanoche.com.

SOURCE Campari Holdings LLC



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