NEW YORK, Jan. 31, 2012 /PRNewswire/ -- e-Miles®, a unique advertising channel that engages customers with relevant advertiser messages, today announced that new members can choose to redeem the e-Miles currency they earn for watching, reading and responding to targeted advertising for Amazon.com Gift Cards. The company, which awarded its one billionth e-Mile mile last year, is expanding the rewards options from which new members select beyond airline and hotel programs to include Amazon.com Gift Cards, which are redeemable for the purchase of millions of products in over 40 categories at Amazon.com.
"We're excited about expanding the choices we offer new members," said Mark Drusch, President of e-Miles. "Since our founding in 2007, new members have been able to select from a range of leading airline and hotel points programs to redeem the e-Miles miles they earn when they engage with our advertisers' messages. It's a fun and interesting way to earn something of real value, and now new members can choose to redeem their e-Miles miles for Amazon.com Gift Cards, which opens up a world of new possibilities."
In addition, e-Miles advertisers are expected to benefit from the expanded member options since the prospect of earning Amazon.com Gift Cards is an attractive incentive that will significantly expand the membership base. e-Miles members view marketing messages that have been preselected to match their ad preferences and buying intentions and respond to a few questions about each ad they see. This model ensures that advertisers never pay for advertising unless a real customer reads and reacts to their message.
e-Miles is a performance-based online advertising channel that provides measurable engagement with the most desired consumers. The company rewards members who engage in tailored advertising messages with its own virtual currency. Users convert these rewards to one of many industry leading loyalty programs, including Delta SkyMiles®, Hilton HHonors™, IHG Priority Club® Rewards and United MileagePlus®, to name a few. e-Miles has more than 3,000 participating top-tier advertisers, including Adobe Systems, Johnson & Johnson, Nordstrom, The Walt Disney Company and the World Wildlife Fund®. The company is headquartered in Plano, TX. To learn more about e-Miles, please visit http://www.e-miles.com.