New e-Paper Suggests Businesses Demand More from Marketing

PITTSBURGH, July 10, 2013 /PRNewswire/ -- A new e-Paper for marketing decision-makers outlines the seven essential elements of demand generation through marketing automation. Authored by Pipitone Group, an integrated marketing and communications firm, the free paper "Demand More from Your Marketing: Demand Generation through Marketing Automation" is designed to help companies maximize return on marketing investment, accelerate long buy cycles and to deliver real value tied directly to their business goals and objectives.

"Demand generation through marketing automation is a mouthful, but the concept is simple: Don't sell when you're ready to sell. Sell when your prospect is ready to buy," said Scott Pipitone, president and CEO of Pipitone Group. "By doing that, you increase your return on marketing investment and help sales focus on only the hottest of leads. How you do that is the subject of this paper."

The seven essential elements outlined and defined in the e-paper are:

1. Alignment of Sales and Marketing
2. Development of Personas
3. Understanding Buying Cycles
4. Nurturing Paths and Lead Scoring
5. Content (Re)Creation
6. Marketing Automation Technology
7. Partnering

"That last one is essential," said Pipitone. "The concept is simple, but in practice this is hard work. Marketing automation software solutions alone won't cut it. Companies need to partner with a firm that has the total solution, one that integrates strategic thinking, new and traditional demand generation methods with the latest marketing automation technology. This 'total package' provides the best opportunity for increasing the volume and velocity of quality leads through an organization's sales funnel."

A free copy of "Demand More from Your Marketing: Demand Generation Through Marketing Automation" can be downloaded at www.DemandToClose.com.

About Pipitone Group

Pipitone Group is a marketing and communications firm that does great work with great people. How do we do it? We InteGREAT. Your people and our people. Brand building and business building. Marketing and sales. We develop multi-disciplined, integrated approaches—and then execute them flawlessly—to help clients achieve results with a capital ROI. Our expertise in demand generation comes from years of experience, keeping our eye on the maturation of marketing automation and working with a number of leading companies in the field. But remember, technology's just a tool—Pipitone Group makes it work.

SOURCE Pipitone Group