New Captures Simplicity and Natural Beauty of South Carolina's Hidden Gem

Fully Interactive, Responsive Design Allows Travelers to Research and Plan Trips from Any Mobile Device

Jan 22, 2014, 12:24 ET from

EDISTO BEACH, S.C., Jan. 22, 2014 /PRNewswire/ -- The recent launch of the all new offers South Carolina visitors an extensive travel guide for the historic low-country vacation destination. With a brand new design and format, is fully responsive and offers unique video footage to offer a truly virtual experience.


"The new site for Edisto Beach puts the information visitors and residents seek right at their fingertips," said Robert Hart, project manager for the new "Using the latest technology and tourism industry standards, we created a resource that not only captures the essence of Edisto Beach, but also is a wealth of information about the latest happenings, attractions and vacation rental options."

A highly anticipated feature on the new site is the bird's eye view video footage. Filmed using a high tech device similar to those Amazon Prime plans to use for its drone package delivery, the footage offers a rich virtual experience of the lush natural beauty and historic charm of Edisto Beach. is a popular resource for consumers planning trips to Edisto, with features for booking vacation rentals and exploring more about this quaint low country vacation destination. Visitors to the all-new can still expect to find everything they have come to love about the site, but will now find the content they seek in a streamlined, user-centric format with a responsive interface that is easy to navigate.  

Since nearly half of online traffic related to travel queries come from mobile devices (according to research from HeBS Digital), it was top priority for to be responsive. From desktop computer to smartphone or tablet, the responsive design of the all new allows the viewer to have an optimized experience regardless of the devices being used to view.  

"With this project, our team set out to offer consumers a site they could use and access so they could view it from whatever device was convenient for their lifestyle," said Hart.

Not only does have a responsive component for optimized mobile viewing, but it was also designed with a new layout and content strategy. This data-driven approach allows users of the site to easily access the most commonly requested and popular features such as such as vacation rentals, up-to-date news, dining, golf, and an event calendar.  

"As a non-commercial, family-friendly destination, Edisto Beach offers a truly unique vacation experience and it needed a website to set the tone for it," said Hart. "South Carolina has many tourism destinations, but the experience visitors have while on Edisto is unlike any other. We wanted to build a website that would help attract visitors to this South Carolina location and promote tourism and economic development for the area."  

According to a report from the South Carolina Department of Travel and Tourism, domestic traveler spending in South Carolina directly generated approximately $1.6 billion in tax revenue for federal, state and local governments last year. Additionally, more than 100,000 jobs within South Carolina were directly supported by traveler spending in 2012.

To learn more about Edisto Beach, S.C. visit  

About is the most comprehensive source of up-to-date information about Edisto Beach on the web. To learn more, visit or check us out on Facebook.

Media Contact:
Kate Spears