new england agency principal receives certified brand strategist (CBS) designation from the brand establishment

Sep 04, 2013, 13:33 ET from The Brand Establishment

CHICAGO, Sept. 4, 2013 /PRNewswire/ -- The Brand Establishment, the only national organization that certifies brand development experts, announced today that Christine Tieri, Founder, President and Creative Director of smith&jones idea agency of Sturbridge, MA, has completed the rigorous graduate-level course and lab work leading to the designation of Certified Brand Strategist (CBS). 

"The certification process is like graduate school in brand development," says Jim Hughes, founder of The Brand Establishment and a nationally recognized expert in the field. "The CBS designation allows principals and firms to distinguish themselves from their competition. They are trained to utilize a proven brand development process for client needs and objectives." 

Ms. Tieri joins 38 other Certified Brand Strategists across the country and is the only CBS in New England. 

Curriculum is developed by The Brand Establishment Partners, Faculty and Board of Advisors, a group of highly experienced and respected professors, agency leaders and brand experts nationwide. Training and the brand certification process are supervised by a prestigious external Certification Advisory Board. 

"Until now, there haven't been standards of education or training in the area of brand development," said Tony Mikes, founder of Second Wind, the largest training network of advertising agencies in the world and member of The Brand Establishment Certification Board of Advisors. "The Brand Establishment has finally defined brand development for the entire industry." 

about the brand establishment
The Brand Establishment is the only national certification organization that trains and designates brand strategy consultants with a proven methodology using proprietary brand discovery processes.  Advertising, marketing and PR principals complete a graduate-school-level course, lab work and oral and written presentations based on real-life case studies to achieve a Certified Brand Strategist designation. The BE is founded and managed by industry veterans who have developed better brands for over 300 companies and organizations. For more information about the Brand Establishment, visit

about smith&jones idea agency

smith&jones is an idea agency driven to unleash their clients' greatness and build amazing brands through their passion, principles, and thinkPURPLE process. From brand development through marketing executions in traditional and new media, smith&jones idea agency offers the big picture thinking that results in marketing of a different color. Additional details at

SOURCE The Brand Establishment