New Era Announces Its 2011 'Flagbearer' Lineup

- Latest Ambassadors Support Brand Campaign Focus of Self-Expression and Individuality-

Mar 14, 2011, 17:36 ET from New Era Cap

BUFFALO, N.Y., March 14, 2011 /PRNewswire/ -- When New Era launched its "Fly Your Own Flag" campaign in 2010, it selected extraordinary individuals to help bring to life to the campaign. The brand calls these individuals "Flagbearers."




New Era defines a "Flagbearer" as someone who has a unique story or unusual perspective, and conveys that in a dynamic way. The group of individuals selected to be 2011 New Era "Flagbearers" include some of the most well respected athletes, entertainers and entrepreneurs today. They include:

  • 2010 MLB National League MVP, Joey Votto
  • 2002 MLB #2 overall pick, B.J. Upton
  • 2005 MLB #1 overall pick, Justin Upton
  • Skateboard legend, Stevie Williams
  • U.S. Olympic hockey hero and Buffalo Sabres All-Star Goalie, Ryan Miller
  • Teen film makers of the Ghetto Film School

Each of the "Flagbearers" will be featured in the brand's national, multi-media advertising plan which includes print, digital, outdoor ads, TV and non-traditional media.  

"Our 'Flagbearers' are trailblazers who are passionate about what they do and truly represent our brand's core values of self-expression and individuality," said Christopher H. Koch, CEO. "As a brand, it's our mission to put out the best products we can for our consumers. Each 'Flagbearer' embodies that same charge as it relates to what they do. These individuals inspire others to Fly Their Own Flag."

Fans can visit to learn more about all the New Era's "Flagbearers" and view videos highlighting each individual. In addition to the 2010 "Flagbearers," a video of Stevie Williams is now available for viewing.  More videos are set to launch over the next few weeks on the New Era web site, Facebook page as well as on YouTube.

About New Era

New Era products have been a canvas for consumers to showcase their individuality and personal style for over 90 years. With billions of headwear styles, it's best known for being the official on-field cap for Major League Baseball as well as creating the iconic 59FIFTY fitted cap. New Era continues to be a lifestyle brand of choice not only with their headwear collections, but also accessories and apparel lines for men, women and youth. The Company is headquartered in Buffalo, N.Y., operates facilities in Canada, Europe, Japan and Hong Kong, and is a Participating Company (PC) of the Fair Labor Association. For more information on the brand, visit

Related Links:

Check Out all the New Era Flagbearers

Highlights of Skateboard legend Stevie Williams


Dana Marciniak, New Era

716.604.9259 or 716.536.9913

SOURCE New Era Cap