New Era Unveils One-of-a-Kind Caps at Los Angeles Gallery to Celebrate its 90th Anniversary

BUFFALO, N.Y., Nov. 9, 2010 /PRNewswire/ -- To celebrate its 90th anniversary, New Era Cap Co., Inc., the international headwear and apparel brand, is unveiling 90 one-of-a-kind 59FIFTY fitted caps designed by key influencers, tastemakers and some of the brand's most passionate fans from around the world. The west coast premiere of the caps will take place on November 11th, 2010, at the Miauhaus Studios in downtown Los Angeles.  

"I am truly impressed with the designers we have participating in this exhibition," said Christopher H. Koch, New Era CEO. "All the designs are incredible and so unique. We're excited to share them with the world."

Designers were given an exclusive "New Era XC" commemorative box containing a blank white New Era 59FIFTY and an array of markers and paint. With free reign to channel their creative aspiration and artistic talent, each cap reflects the personality and uniqueness of its designer. Some of the designers include Jay Leno, Ben Silverman, NBC executive producer and Sophia Bush.

The 90 caps will be on exhibit in four (4) major cities in North and South America: Los Angeles, New York City, Toronto, Canada, and Sao Paulo, Brazil. After the exhibition, a select number of caps will be auctioned off online for charity by the Clothes Off Our Back Foundation (http://www.clothesoffourback.org).

To compliment the touring exhibition, New Era will be releasing a limited edition "New Era XC" collector's book highlighting images of the 90 caps with biographies of the designers and a snapshot of the brand's nine decades in fashion, design and sport.

The "New Era XC" project comes fresh off the heels of the "Fly Your Own Flag" brand campaign.  The premise of the campaign is intended to promote individuality therefore much of the advertising features a wide array of people that reflect the spirit of the campaign including artists, toy designers, rappers, baseball players and a jewelry designer to name a few.  

About New Era Cap Co., Inc.

New Era products have been a canvas for consumers to showcase their individuality and personal style for over 90 years. With billions of headwear styles, it's best known for being the official on-field cap for Major League Baseball as well as creating the iconic 59FIFTY fitted cap. New Era continues to be a lifestyle brand of choice not only with their headwear collections, but also accessories and apparel lines for men, women and youth. The Company is headquartered in Buffalo, N.Y., operates facilities in Canada, Europe, Japan and Hong Kong, and is a Participating Company (PC) of the Fair Labor Association. For more information on the brand, visit www.neweracap.com. 

SOURCE New Era Cap Co., Inc.