New Financial Concept Videos Increase Investor Engagement

BOSTON, July 19, 2011 /PRNewswire/ -- McGraw-Hill Financial Communications has partnered with vWise to produce a dynamic series of financial education videos that engage and empower investors to make informed decisions. The videos cover a broad range of investing topics for viewers in various life-stage segments and use informative and thought-provoking charts and graphics to emphasize key points. Topics covered include investment risk, catch-up strategies, and asset allocation basics, as well as fundamentals of stocks, bonds, mutual funds, target-date funds, and ETFs.

Financial institutions can personalize the videos by including their logos, disclaimers, and calls to action.

The videos can be fully integrated into an organization's website and are effective as stand-alone educational vignettes or as part of a more comprehensive multimedia educational experience. Enhance user experience further by incorporating a custom splash screen while the videos are loading, a personalized video player, targeted calls to action, multiformat conversions, and robust reporting.

"We are continually developing cost-effective ways for organizations to improve investor engagement and make education more intuitive," says Larry McQuaid, vice president and general manager of McGraw-Hill Financial Communications. "By partnering with vWise, we are able to give investors a strong basis from which to make financial decisions, clear directives as to how to take action, and a positive user experience that will aid in attracting new investors."

"We are pleased to partner with McGraw-Hill to create this unique series of investor videos. The combination of their content and our production strategies has resulted in a powerful and compelling series of concise video vignettes ideally suited to an online environment," remarked vWise President and CEO Tony Mingo.

At McGraw-Hill Financial Communications, the videos are available individually or in packages for a discounted price. Our financial concept video library currently includes the following packages:

• Investing
• Investing in Stocks
• Investing in Funds
• Retirement
• Saving for Retirement
• Investing in Retirement
• General Saving

To take part in a video experience of your own, contact us today.

About McGraw-Hill Financial Communications

McGraw-Hill Financial Communications, a division of McGraw-Hill Professional in collaboration with Standard and Poor's, is a leading provider of investor education, marketing, and communication solutions for financial services firms. The company creates and implements solutions for clients by bringing together content, delivery, and industry expertise. As a division of McGraw-Hill Professional, it leverages world-class content and data from Standard & Poor's, McGraw-Hill Education, and more. Additional information is available at http://visitfc.com.

McGraw-Hill Professional is a leading global provider of print and electronic content and services for the business, technical, and medical communities. Its offerings include reference and certification books for all professional and educational disciplines and online solutions on business and financial, medical and health, engineering, and scientific topics. For more information, visit http://www.mhprofessional.com/.

McGraw-Hill Professional is a unit of McGraw-Hill Education. McGraw-Hill Education, a division of The McGraw-Hill Companies (NYSE: MHP), is a leading innovator in the development of teaching and learning solutions for the 21st century. Through a comprehensive range of traditional and digital education content and tools, McGraw-Hill Education empowers and prepares professionals and students of all ages to connect, learn, and succeed in the global economy. McGraw-Hill Education has offices in 33 countries and publishes in more than 65 languages. Additional information is available at http://www.mheducation.com.

About vWise

vWise is a leading developer of rich-media internet applications based upon its E3 (that's E-Cubed) architecture. Its SmartPlan Enterprise solution, which serves the defined contribution markets, and its SmartHealth solution, which serves the employee benefits market, use a proprietary mix of video and interactive technologies to help people better understand complex information and make personalized choices. For more information, visit www.vwise.com.

SOURCE McGraw-Hill Financial Communications