New Financial Planning Site Gives Unbiased Advice to Middle Class Families

ATLANTA, March 7, 2012 /PRNewswire/ -- When middle class families need to find unbiased financial advice, they can look to CrispyMoney.com, a new magazine website launching today, for the answers that will help them quickly, easily and in language they can understand.

"As a financial planner, I've helped many families plan for their retirements and save for their children's college education funds. But I can only help so many people one-on-one. That's why we created CrispyMoney.com. It's a way to give back to the community and to help people who couldn't normally afford my services," said Robert Hockett, CFP, Senior Editor of CrispyMoney.com and founder of Cambridge Southern Financial Advisors, a successful Wealth Management Firm headquartered in Atlanta.

The financial planning information site answers such questions as:

• How can I select a personal financial planner?
• What is the difference between a commission advisor and a fee-only™ financial planner?
• What is retirement planning?
• How can I plan for my child's college education?
• Should I be concerned with inflation?
• Which personal finance software should I use?
• How do I maximize my tax deductions?
• What are the best financial calculators?
• Should I refinance my house?

"Our goal is to help families save or make $2,500 or more per year and help make a material difference in people's lives," said Hockett, an in-demand speaker on financial planning topics.

The site will be supported by advertisers who want to reach the 60 million households in the U.S. making between $45,000-$200,000 annually, which represents 50.14 percent of the population, said Ken Payne, Director of Technology for CrispyMoney.com.

The site has helpful articles on such financial planning topics as: business, education, financial planning tools, insurance, investing, lifestyle, money management, retirement, surveys, book reviews and website reviews.

Among the most-viewed articles are:

• STOP: Is Your 401(k) in Trouble?
• Why Risk Management Is Important
• Selling Your Business
• Setting Goals to Achieve High Quality of Life and Avoid Goal Setting Vertigo™
• Top 10 Lifelong Learning Resources
• The Wage Gap: Income Disparity between Men and Women
• Retirement Plans
• Building Value in Your Business
• Mortgage and Loan Calculator
• Teach the Students in Your Life Financial Decision Making
• Disability Insurance
• Six Strategies to Eliminate Financial Insecurity

The site also features videos with financial planning information and discussions.

About Robert Hockett, CFP - Senior Editor of CrispyMoney.com

Robert Hockett, CFP® is the Founder and current President of Cambridge Southern Financial Advisors, a successful Wealth Management Firm headquartered in Atlanta, Georgia.  As Senior Wealth Manager, Robert specializes in working with senior executives, successful business owners, and high-income, licensed professionals - many of whom are Legal and Healthcare professionals. The Firm has three offices in the Southeast and Midwest.

In 1996, Robert founded Cambridge Southern to help his extended family manage personal and financial transitions after they sold a large middle-market family business. Prior to this, he worked in private banking primarily with licensed professionals and business owners and later joined the private financial advisory group of a Fortune 50 bank. In 1999, he expanded Cambridge Southern's wealth management services to include a select group of affluent non-family members. Robert is a registered member of NAPFA, which is the most selective association of fee-only financial advisors, the National Association of Tax Practitioners, and the Financial Planning Association.

He is a CERTIFIED FINANCIAL PLANNER® and has been featured or quoted in publications such as the Washington Post, Medical Economics, Smart Money, Financial Advisory, Fast Company, Physicians Advisory, Investment Advisor, the Smart Money Guide to Real Estate Investment, the Complete Lawyer, Atlanta Magazine, Business Week Online, INC Magazine and the Journal of Wealth Management. He also has authored numerous articles and white papers.

Robert has for many years been ranked in various national and regional publications such as "150 Best Financial Advisors for Physicians in the US" by Medical Economics, "5 Star Wealth Manager: Best in Client Satisfaction" by Atlanta Magazine, and "Top 10 Fee-Only Investment Managers" (Firm) by the Atlanta Business Chronicle. He is a regular lecturer on wealth management issues for senior executives, successful business owners, and high-income licensed professionals.

Ken Payne founded Ford Truck Enthusiasts, Inc. in 1997, which operated http://www.fordtrucks.com, founded in 1996. This website grew to become the largest automotive social network and information Internet website as well as operating a successful specialty auto parts online store. Prior to the sale of the website in 2007, it boasted 400,000 registered members and 1.5 million monthly visitors. 

In 2010 Hockett and Payne co-founded KR Web Properties, LLC to combine their talents and provide "Financial Knowledge...Above the Noise." 

SOURCE CrispyMoney.com