New Hitachi LED-LCD TV Series Deliver Built-In Surround Sound Experience

SRS TruSurround XT Audio Solution Provides Enveloping Surround Sound Experience Complete with Clear Dialog and Deep Bass

Jul 21, 2010, 08:00 ET from SRS Labs, Inc.

SANTA ANA, Calif., July 21 /PRNewswire-FirstCall/ -- SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today that it has partnered with leading technology company, Hitachi Asia Ltd (Singapore), to implement SRS TruSurround XT® within the new Hitachi LED- LCD TV Series.    



"Hitachi has a long standing reputation for quality and innovation, and we're thrilled to have the opportunity to work with them to deliver a great TV experience," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "A vast majority of consumers rely exclusively on their TV's built-in speakers, and courtesy of SRS TruSurround XT, consumers will now be able to enjoy an impressively natural surround sound experience from select Hitachi LE 04 series, such as LE32A04A, LE42X04A, LE47X04A, LE55X04A."

SRS TruSurround XT delivers an enveloping surround sound experience, complete with clear dialog and rich bass using only the TV's two built-in speakers. With TruSurround XT, users will be able to enjoy a much wider "sweet spot", so that multichannel content feels as though it's being delivered from speakers placed around the room, making any seat in the room the best seat.

"We know our customers will value Hitachi LED-LCD TV's vivid picture quality, ultra thin design with eco-friendly innovations," said Akihiro Harasawa, Associate Director & General Manager of Digital Media Systems Group for Hitachi Asia Ltd. "Now, with the addition of SRS TruSurround XT, Hitachi delivers superb built-in surround sound to our users to complete their entertainment experience."

Designed to effectively delivering premium theater-like entertainment right out of the box, the Hitachi LE32A04A, LE42X04A, LE47X04A, LE55X04A models are now shipping with SRS TruSurround XT. Most models equipped with SRS TruSurround XT are initially available for purchase at retail locations across South East Asia, Middle East, South America & South Africa.

About Hitachi Asia Ltd.

Hitachi Asia is one of four regional headquarters for Hitachi's worldwide operations, the other three being North America, Europe and China. Established in Singapore in 1989, it operates across seven Asian countries (India, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam). Hitachi Asia has full responsibility for Hitachi's sales and marketing operations in Asia - in market sectors such as information systems, power and industrial systems, digital media systems, and international procurement. For more information about Hitachi Asia, please visit

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics.  Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit Visit SRS Labs' blog at, on Facebook at or on Twitter at

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management.  While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC.  SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

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