New Hope Natural Media Launches the NEXT Trend Webinar Series

BOULDER, Colo., Aug. 8, 2014 /PRNewswire/ -- New Hope Natural Media today launched the NEXT Trend webinar series to help consumer products companies, retailers, suppliers and investment firms identify emerging trends in the natural products industry and test new product concepts at the front-end of innovation.  NEXT Trend is a business intelligence solution that offers proprietary early-stage natural products data, future trend insights, a predictive consumer segmentation and custom research that helps companies quickly recognize emerging opportunities. 

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Cindy Heller, Director of Marketing, Data & Insights, said, "NEXT Trend's mission is to provide companies with proprietary early-stage data and future trend insights so companies can identify opportunities quickly, innovate wisely and get to the top of the sales adoption curve first. This webinar series will identify emerging trends and opportunities within the natural products industry."

The NEXT Trend Webinar Series includes:

• Wednesday, August 13 at 1:00 PM ET "Protein Goes Mainstream": The increasing popularity of special diets, including vegan and paleo, is feeding consumer interest in protein. Through the market research assets of NEXT, Carlotta Mast, Group Content Director, New Hope Natural Media, will identify the key insights and opportunities for the burgeoning U.S. protein category.
• Wednesday, August 27 at 1:00 PM ET - "The Wisdom of Crowds: How Prediction Market Research Optimizes Innovation": Predictions help people plan for the future, investors select investments and companies innovate.  Prediction markets allow bets to be made with reasonable certainty based on the wisdom of the crowd.  This allows informed predictions to be used to support business decisions.  Tuohig and Roger Craig, Director, Data Science & Predictive Analytics, Penton Information Services, will discuss what prediction markets are, how they work and why they work; which natural product concepts are predicted to be the most popular; and how to test new product concepts. 
• Wednesday, September 10 at 1:00 PM ET - "Meet the #Young4Evers and Chief Health Officers":  Who buys natural, organic and other healthy products and what is driving their purchase decisions?  Who are the early adopters and key influencers of natural products?  Which new products will be most successful with early adopters?  Eric J. Pierce, New Hope's Director, Strategy & Insights, will introduce five proprietary natural products consumer segments.  In addition, he will provide a deep understanding of the segments that are early adopters and will share what new products have the highest purchase intent and market adoption predictions with these consumer segments.
• Wednesday, October 1 at 1:00 PM ET - "Whole Food Supplements and the Relationship to Food": The U.S. supplement category is experiencing a lot of change.  Stalwart categories, including omega-3s and multi-vitamins, are under serious pressure.  Consumers are also favoring food over supplements as vehicles for nutrition. When Wholegrarian shoppers can't get all their nutrition from food, they turn to food-derived supplements such as whole food multi-vitamins, protein and green powders, in addition to herbs and botanicals. Mast will share insights and opportunities that address these challenges and enable growth.

To register to attend a webinar, visit http://bit.ly/1zXM0Yv.

About New Hope Natural Media
New Hope Natural Media is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services.

Media Contact:
Heather Smith
New Hope Natural Media
(303) 998-9232
[email protected]

SOURCE Penton