New Infographic--Small Business Saturday®

Nov 18, 2015, 09:15 ET from SCORE Association

WASHINGTON, Nov. 18, 2015 /PRNewswire-USNewswire/ -- SCORE – – the nation's largest network of volunteer expert business mentors, has gathered statistics on the success of Small Business Saturday®. It was launched by American Express in 2010 to encourage people to shop at small, local businesses on the Saturday after Thanksgiving.

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Growing awareness
After only one year, the U.S. Senate officially recognized Small Business Saturday®. By 2014, 67% of Americans were aware of the day, and the movement even grew on social media. In 2014, 387,000 tweets used the event's hashtags, #ShopSmall and #SmallBizSat, a surge of 82% from 2012.

Increasing sales
More awareness resulted in a boost in customers and sales for small businesses:

  • In 2012, 73.9 million shoppers spent $11.4 billion
  • In 2013, 76.6 million shoppers spent $14 billion
  • In 2014, 88 million shoppers spent $14.3 billion

Positive impact on local communities
Sales in local neighborhoods directly add to the community's economy, so when someone spends $100 at a local business, $68 stays in town. However, if you spend the same amount at a national chain, only $43 stays in town.

Small Business Saturday® is November 28, 2015. Please shop at small, local businesses to support your community. Download this month's SCORE Infographic for more details on the success of Small Business Saturday®.

Since 1964, SCORE has helped more than 10 million aspiring entrepreneurs. Each year, SCORE provides small business mentoring, workshops and education to more than 500,000 clients. Our 11,000+ volunteer business experts provide mentoring and resources in over 300 chapters. In 2014, SCORE volunteers provided 1.2+ million hours to help create over 45,000 jobs and 55,000 small businesses.

For more information about starting or operating a small business, call 1-800-634-0245 for the SCORE chapter nearest you. Visit SCORE at Connect with SCORE at and

Contact Information
Bridget Weston Pollack


SOURCE SCORE Association