WASHINGTON, Nov. 18, 2015 /PRNewswire-USNewswire/ -- SCORE – www.score.org – the nation's largest network of volunteer expert business mentors, has gathered statistics on the success of Small Business Saturday®. It was launched by American Express in 2010 to encourage people to shop at small, local businesses on the Saturday after Thanksgiving.
After only one year, the U.S. Senate officially recognized Small Business Saturday®. By 2014, 67% of Americans were aware of the day, and the movement even grew on social media. In 2014, 387,000 tweets used the event's hashtags, #ShopSmall and #SmallBizSat, a surge of 82% from 2012.
More awareness resulted in a boost in customers and sales for small businesses:
- In 2012, 73.9 million shoppers spent $11.4 billion
- In 2013, 76.6 million shoppers spent $14 billion
- In 2014, 88 million shoppers spent $14.3 billion
Positive impact on local communities
Sales in local neighborhoods directly add to the community's economy, so when someone spends $100 at a local business, $68 stays in town. However, if you spend the same amount at a national chain, only $43 stays in town.
Small Business Saturday® is November 28, 2015. Please shop at small, local businesses to support your community. Download this month's SCORE Infographic for more details on the success of Small Business Saturday®.
Since 1964, SCORE has helped more than 10 million aspiring entrepreneurs. Each year, SCORE provides small business mentoring, workshops and education to more than 500,000 clients. Our 11,000+ volunteer business experts provide mentoring and resources in over 300 chapters. In 2014, SCORE volunteers provided 1.2+ million hours to help create over 45,000 jobs and 55,000 small businesses.
For more information about starting or operating a small business, call 1-800-634-0245 for the SCORE chapter nearest you. Visit SCORE at www.score.org. Connect with SCORE at www.facebook.com/SCOREMentors and www.twitter.com/SCOREMentors.
Bridget Weston Pollack
SOURCE SCORE Association