PURCHASE, N.Y., Oct. 19, 2015 /PRNewswire/ -- PepsiCo continues to drive culinary, equipment and design innovation -- now literally across the U.S. -- with the launch of PepsiCo NSPIRE, a new innovation kitchen on wheels that hits the road this month. As PepsiCo NSPIRE stops around the country, consumers will be able to enjoy unique culinary recipes created by the company's premier chefs featuring products from PepsiCo's vast food portfolio as well as refreshing, customizable drinks made from the state-of-the-art, touchscreen fountain beverage dispenser Pepsi Spire.
PepsiCo NSPIRE has a restaurant-quality kitchen that will serve delicious dishes such as Sabra Spicy Hummus Turkey Chili, Mountain Dew Zesty Chicken Wings, Doritos Loaded, Sabra Skinny Greek Layered Dip and Top N' Go with Tostitos. PepsiCo also will partner with select restaurant customers to cook up specialties featuring their menu items. The vehicle's embedded Pepsi Spire units allow visitors to create up to 500 customized drinks using a combination of PepsiCo beverages, including Pepsi, Mountain Dew, Sierra Mist, Brisk Iced Tea and SoBe Lifewater, and an assortment of zero-calorie flavor shots, including cherry, lemon, vanilla and strawberry. All food and beverages are complimentary.
Consumers are encouraged to share photos of the vehicle using #NSPIRE on Twitter (@PepsiSpire) and Facebook (facebook.com/pepsispire). PepsiCo NSPIRE will travel across the country to a variety of events and locations aimed at surprising and delighting consumers, such as college football games, music and art festivals, marquee sporting events and destination resorts.
"PepsiCo NSPIRE exemplifies everything PepsiCo does best and allows us to showcase the breadth of our diversified food and beverage portfolio for consumers in an engaging, away-from-home experience," said Roberto Rios, chief marketing officer, PepsiCo Foodservice. "We can't wait to roll into cities across America with our inventive culinary creations and innovative Pepsi Spire beverage fountains."
PepsiCo's global design team worked in collaboration with the award-winning industrial designer Karim Rashid to thoughtfully create PepsiCo NSPIRE and provide consumers with a dynamic and contemporary opportunity to engage with the company's brands.
"We worked hard to make a culinary experience on wheels that is a physical manifestation of PepsiCo's many brands -- blending flavors, colors and textures into a mobile sensorial showcase through form and pattern to offer visitors an immersive interaction," said Karim.
Mauro Porcini, chief design officer, PepsiCo, added "From the very beginning, our team infused design-led innovation into every step of the creative process. I am proud that our designers never lost focus on giving consumers an authentic and organic way to engage with PepsiCo NSPIRE."
- For PepsiCo NSPIRE images, visit: image 1; image 2; image 3; image 4.
- For a video on the creation of PepsiCo NSPIRE, visit here.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.