New Jersey's Largest Minority Owned Optical Store Reflects on A Legacy of Vision

Jun 03, 2010, 10:02 ET from Elegant Eyes

PLAINFIELD, N.J., June 3 /PRNewswire/ -- Elegant Eyes™, New Jersey's largest Minority owned optical store, celebrated a Legacy of Vision on May 1st with the Grand Opening of a third store at 211 West Front Street, Plainfield, New Jersey.  

Elegant Eyes is a family owned and operated optical center with a rich history that began with family patriarch and matriarch, James and Doris Slaughter as Slaughter's Opticians in about 1960.  In 1987, daughter, Denise Slaughter, opened the flagship Elegant Eyes store on Broad Street in Newark, New Jersey. In approximately 1992 Elegant Eyes opened a second location in East Orange, New Jersey. In 2003, Denise and her children Utenzi, Cabral and Jameel re-launched the East Orange location based on pure demand by their loyal clientele. 

Elegant Eyes is known for providing exceptional service and the red carpet grand opening did not disappoint attendees.  Guests were treated to red carpet escorts, the culinary delights of Chef Roscoe, champagne, wine and endless jazz music.

The most poignant moment of the evening came as guests and crowds of onlookers gathered to watch as three generations of an African-American family collectively placed their hands on the scissors to cut the ribbon, signifying the start of a highly anticipated company expansion.  

Mayor of Plainfield, Sharon Robinson-Briggs and Council Member Bridget Rivers were in attendance for the ribbon cutting ceremony and grand opening festivities.  An on air interview was conducted by Harvest Radio (WKMB-AM 1070). Mayor Robinson-Briggs personally thanked the family for selecting Plainfield and welcomed the business and family to the community.

When asked to reflect on how she feels one month after the grand opening of the Plainfield store; Store Manager and third generation owner, Utenzi Miller-Johnson stated, "One month after opening, I feel just as excited as I did with the first location. I am optimistic that the residents of Plainfield and Union County will embrace Elegant Eyes with open arms. We intend to stay true to our mission which is providing exceptional customer service and quality eye wear.

Elegant Eyes Inc.

Elegant Eyes Inc. ( is New Jersey's largest minority owned optical store, operating in three major New Jersey locations including Newark, East Orange and Plainfield.  

SOURCE Elegant Eyes