New LeapFrog LeapPad2™ Custom Edition Learning Tablet Gives Children 100+ Exciting Ways To Personalize Their Tablet

EMERYVILLE, Calif., Feb. 19, 2014 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in children's learning tablets, today announced the availability of LeapPad2™ Custom Edition. The LeapPad2 Custom Edition tablet has everything that parents and kids love in the award-winning LeapPad2 including a cool, tech-forward design with access to innovative leveled reading experiences.  With front and back cameras and video recorders and 4GB of memory, LeapPad2 Custom Edition encourages creative play and gives children more than 100 different ways to personalize their tablet with 10 included sticker skins and 11 digital wallpaper designs. LeapPad2 Custom Edition also comes with nine free apps (an additional $50 value).

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"In the last year, our LeapPad tablets have received more than 15 industry and parenting awards from around the world, and when we asked kids what features could make the next version even better, one of the top requests was to be able to style their tablet to match their personality," said John Barbour, chief executive officer at LeapFrog. "With LeapPad2 Custom Edition, children get all the great features that make our learning tablets the best in the market including access to our incredible LeapFrog learning library, plus the ability to personalize with new sticker skins and digital wallpaper designs. For children three to nine years old, LeapPad2 Custom Edition is the best first tablet experience for budget conscious families."  

LeapFrog's World-Class Learning Library
LeapFrog's unique library of nearly 1,000 life-changing content experiences designed or approved by LeapFrog's learning experts works on the new LeapPad2 Custom Edition.

LeapFrog's robust learning library is a combination of LeapFrog's top-quality educational entertainment and engaging content from the biggest names in children's entertainment, and is built against a proprietary curriculum of 2,600 skills across math, reading, science, creativity and more. The LeapFrog learning library offers children unique, world class learning content including personalized profile-based curriculum starting points, innovative hints and prompts, and milestones that provide children with the most appropriate and engaging experiences. Select games and apps automatically adjust the level to challenge children at just the right pace, creating a personalized learning experience as each child progresses through the content.

Availability
LeapPad2 Custom Edition (MSRP $69.99, for children 3 to 9 years old) is available online and at major retail locations in the U.S. Downloadable apps are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99.

For more information, visit http://www.leapfrog.com/tablets

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. For nearly 20 years, LeapFrog has created award-winning learning solutions that combine educational expertise, innovative technology and a child's love for fun. With experiences that are personalized to each child's level, LeapFrog helps children achieve their potential through LeapFrog's proprietary learning tablets, learn to read and write systems, interactive learning toys and more, all designed or approved by LeapFrog's full-time in-house team of learning experts. LeapFrog's Learning Path, the ultimate guide for parents on early childhood, is designed specifically to help support and guide their child's learning with personalized ideas and feedback, fun activities and expert advice. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.   

TM & © 2014 LeapFrog Enterprises, Inc. All rights reserved.

SOURCE LeapFrog Enterprises, Inc.