New L'eggs Energy Collection Combines Beauty and Wellness with Fashion
Launch of Innovative Line Delivers a True "Feel Good, Look Good" Combination
WINSTON-SALEM, N.C., Sept. 24, 2015 /PRNewswire/ -- L'eggs, America's No. 1 sheer hosiery brand1, proudly announces the new L'eggs Energy collection for today's consumer. Dedicated to helping women look and feel their best, the L'eggs brand continues to innovate legwear and empower women with the launch of the new L'eggs Energy collection.
Featuring 360-degree graduated compression, the L'eggs Energy collection keeps legs refreshed throughout the day. Designed to pamper, soothe and energize, the collection leaves legs looking flawless and beautiful with a perfect balance of comfort and style.
Driven recently by royalty, celebrity trendsetters and runway looks, legwear is increasingly becoming a key fashion accessory and an integral part of today's modern wardrobe. Women of all ages view legwear as an affordable solution to finish an outfit or as a fun way to incorporate their personal style and make a fashion statement.
The L'eggs Energy collection is engaging a broader generation of consumers. The L'eggs brand first introduced the flagship collection, Sheer Energy, in 1973 when it revolutionized the marketplace as the first hosiery brand available in food, drug and mass retail stores. L'eggs is one of the best-selling sheer hosiery brands in the United States2 and today continues to be the top sheer brand with millennials and consumers over 353.
"We are thrilled to combine beauty and wellness with fashion by delivering a true 'feel good, look good' combination with the launch of the L'eggs Energy collection," shares Cathleen Moxham, Hanes hosiery designer. "The L'eggs Energy collection will inspire women to step up their style and feel energized and empowered, day to night, work to weekend."
The new L'eggs Energy collection adds a contemporary twist to support, which Sheer Energy hosiery is known for. Leveraging beauty, wellness and comfort macro-trends, the L'eggs Energy collection beautifully refreshes in Opaque Tight, Super Opaque Footless Tight and Trouser Sock styles.
Across ages, women tend to purchase their hosiery from mass merchants, the L'eggs brand delivers the stylish and affordable new L'eggs Energy collection directly into their hands4. In Fall 2015, the L'eggs Energy collection will be available nationwide at Target, Walmart and other major retailers. The collection, available in Black, has a suggested retail price starting at $6.99.
For additional information on the L'eggs brand, please visit: http://www.hanes.com/onehanesplace; Facebook: L'eggs; and Twitter: @LeggsBrand.
About L'eggs®
L'eggs is America's #1 Sheer Support Hosiery Brand in Mass Retail. One of the most recognized brands in America, L'eggs is ranked among the top 20 brands according to Women's Wear Daily. L'eggs is the leading legwear brand in food, drug and mass merchandisers. The L'eggs Sheer Energy collection launched Sheer Tights in 2014. The L'eggs brand also distributes Silken Mist hosiery, which last launched innovative Run Resist sheers in 2012.
Sources:
L'eggs, America's No. 1 Sheer Hosiery Brand1: HBI proprietary research, December 2014
L'eggs is one of the best-selling sheer hosiery brands in the US2: The NPD Group/Consumer Tracking Service, Rolling 12 months ending August 2015.
L'eggs continues to be the top sheer brand with millennials and consumers over 353: The NPD Group/Consumer Tracking Service, Rolling 12 months ending August 2015.
"Millennials Influence Hosiery Sales Growth, Reports NPD4." PR Web. The NPD Group, Inc., 27 July 2015. Web. 3 Aug. 2015.
Photo - http://photos.prnewswire.com/prnh/20150923/270217
SOURCE L'eggs
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