BROOKLYN, N.Y., Oct. 3, 2011 /PRNewswire/ -- BookRiot.com, the new literary blog providing comprehensive, short-form and reader-friendly news and information about reading, officially launched on Monday.

"At BookRiot.com, we're dedicated to providing comprehensive information, news and advice for enthusiast and casual readers alike," said Book Riot Editor-in-Chief, Jeff O'Neal.

With traditional book coverage shrinking and the publishing industry undergoing fundamental changes, the need to re-imagine book coverage is clear.

"Traditional media is great at doing traditional things," argued O'Neal.  "But reading is now social in ways we are just beginning to understand and people are looking for new ways to engage with what they are reading."

In response to these changes, BookRiot.com will provide book-related news, reviews, commentary, advice, and information along with the latest in book-reading technology. Book Riot will also run regular features that engage readers in a variety of fun and informed ways, including:

• Beat the Algorithm….in which expert booksellers and bloggers go head-to-head with the world's largest online bookseller to recommend readers' next book.
• Getting Started With….which offers readers a way to approach writers they haven't read. Want to read Toni Morrison but don't know where to start? A three-book pathway for getting to know the work of major authors will lead the way.
• The Riot Awards….like the Oscars, but for books. What book from last year had the best leading female character? Best dialogue? And who will take home the prize for Best Book?

In addition to its original content, Book Riot is sourcing exclusive content from some of the best book bloggers on the web.  Book Riot's twelve founding contributors not only include established book bloggers, but also journalists who have written for the Wall Street Journal, the Baltimore Sun, the New York Post and the Herald Scotland.

"People are reading and talking about books in new ways," said O'Neal.  "Things are changing so quickly and so fundamentally that it can only be called a movement--a movement called Book Riot."

Book Riot:  It's not a book club... it's a movement.

Join the movement: http://bookriot.com
On Facebook: www.facebook.com/BookRiot
On Twitter: @BookRiot

Contact: Rebecca Black
media@bookriot.com

SOURCE BookRiot.com