New Marketing Analytics Provider Message Metric Gives Small Businesses, Startups the Tools and Knowledge to Stretch Marketing Dollars Further Than Ever Before

LADERA RANCH, Calif., March 17, 2014 /PRNewswire/ -- In an age of Big Data and small marketing budgets, Message Metric wants to remind business professionals that data by itself is useless when it doesn't lead to knowledge. As a marketing analytics platform for the 21^st century, Message Metric (www.messagemetric.com) helps companies understand the source of their leads and the strengths and weaknesses of their overall marketing strategy, which ultimately empowers them to maximize their return on investment.

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"I understand small businesses and small business owners. I believe that moving forward, America's growth and leadership potential depend on the work of entrepreneurs and risk-takers. Nothing disheartens me more than seeing traditional advertising agencies selling the same tired products and services to these business owners," explained Message Metric founder Matt Prados. "The Rosetta Stone of today's marketing is knowing what does and does not work; armed with that knowledge, startups and small businesses can spend their dollars more wisely. Message Metric helps achieve exactly that."

How staff handle phone calls (tedious chore vs. opportunity for greatness) is a major determinant of how effectively a business brings new customers on board. Message Metric offers a complete call tracking solution, from capturing the source of each call to measuring conversion rate as an organization and by staff person. The service even provides call recording for the purposes of recognizing top-performing staff and improving training methods.

Message Metric is about much more than phone calls; the service enables tracking and analytics of any medium, from print and radio to all forms of online marketing. Today, email marketing is arguably the medium with the biggest upside when deployed correctly. Landing a well-tailored message in a prospective customer's inbox is the next best thing to a knock on the door. Message Metric provides both a high delivery rate for email marketing plus data on the rate of opening.

A lean approach to marketing is the philosophy behind Message Metric's tools and services. Because it's a software as a service (SaaS), customers need not worry about installing and managing a cumbersome software suite or paying a dedicated IT staff. Configuring Message Metric is simple, and the reporting tools are as user-friendly as possible.

Message Metric offers two price points, a Starter Package and a Rockstar Package, both for a monthly flat fee. There are no setup fees and no contracts. Those interested in testing the waters with Message Metric can sign up for a 7-day, no-cost, no-obligation trial.

About Message Metric

Message Metric is a recently launched marketing analytics provider based in sunny Southern California. The company's mission is to help companies achieve sustainable growth via accurate, timely measurement of their marketing ROI.

Contact:
Matt Prados
Message Metric
27762 Antonia Parkway L1-520
Ladera Ranch, CA 92694
1-949-383-4022
Email

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SOURCE Message Metric