AURORA, N.Y., Jan. 8, 2014 /PRNewswire/ -- Niche marketing firm PI Profits Agency (http://piprofitsagency.com/) has announced an instructional course designed to help struggling PI firms step up their game, without drowning them in jargon or making unreasonable promises. "Killer Marketing for Private Investigators" is a four-week teleconference course, held each Thursday at 8 pm EST beginning on January 16; registration runs from January 8 to 15. Learn more about the course here: https://piprofits.leadpages.net/killer-marketing/.
PI Profits Agency founder Paul Beauchemin has discovered, after doing investigations for three decades, that most of the marketing advice geared toward PI firms takes the long view (e.g., long-term brand positioning) but fails to provide tangible, measurable results in the short term. Known as brand marketing, this approach requires heavy upfront investment and ample patience, and even then results aren't measurable in the normal sense. With the Killer Marketing course, Beauchemin embraces direct response marketing -- a technique that is both predictable and measurable.
"Private investigators are great at solving complex problems, but sometimes advertising can seem overwhelming," explained Beauchemin. "My goal with PI Profits Agency is to give PIs tools and advice that help them realize success in a sustainable and measurable way. 'Killer Marketing for Private Investigators' is a great way to jumpstart that process. Direct response marketing involves detailed analytics and tracking, so it appeals to the sensibilities of most investigators, not to mention that it works consistently well."
Week one of the Killer Marketing course is all about understanding and creating an effective marketing funnel. Among the topics covered is how to increase revenue from current and former clients, which can mean less pressure to sell and more satisfaction in one's business. Week one also takes a closer look at database marketing.
Websites are the topic of week two; Beauchemin discusses the eight most important factors in proper web design for PI firms, while also suggesting a little-known "hack" that can generate leads and conversions more efficiently than high-priced boutique sites. The goal with a PI website is ultimately to have it function as a member of the sales staff.
Building on week two's discussion of websites, week three covers everything a private investigator should know about his or her online presence. Beauchemin identifies seven aspects creating and managing an effective online presence:
- Website content
- Organic search engine optimization, or SEO
- Email marketing
- Social media marketing
- Online advertising
- Mobile and local search
- Analytics and conversion
The final call (February 5) deals with the ins and outs of the sales conversation. Specifically, the course outlines the role that emotion plays in every sales conversation from start to finish. Similarly, the course emphasizes the importance of warm calling over traditional cold calling.
Each conference call lasts about one hour; the first 40 minutes consists of the presentation of material, while the remainder is dedicated to questions and feedback from participants. In addition to the hour-long calls, each week participants will receive a transcript and audio recording of an interview between Beauchemin and one of the top private investigators in the country.
Beauchemin is completely confident in the tools and methods he shares in the Killer Marketing course. That's why he is extending a 100% money back guarantee to everyone who registers. For those interested in participating, a link to the registration form is at the bottom of the following page: https://piprofits.leadpages.net/killer-marketing/?subdomain=piprofits.
About PI Profits
PI Profits is a results-oriented marketing, sales and customer service agency dedicated exclusively to the private investigation niche. PI Profits has proven online and offline marketing strategies that are focused on increasing net, bottom line profits.
Paul Beauchemin has over 30 years' experience as a Principal Investigator for a Fortune 100 company, during which he has patented numerous technologies. He also has 20 years' experience as an entrepreneur, working directly with hundreds of millionaire business creators.
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SOURCE PI Profits