PHOENIX, Jan. 27, 2014 /PRNewswire/ -- New Media Insight Group, Inc. ("New Media" or "the Company") (NMED), a leader in mobile payments, announced today the Company is rolling out its mCard Loyalty Rewards and Branded Gift Card Programs in several states as retailers clear out their winter inventory and prepare for the arrival of spring merchandise. mCards, a mobile payment system launched by the Company in November, allows businesses to effortlessly and securely create their own loyalty programs and branded gift cards.
"A number of studies have shown that customers enrolled in loyalty programs shop more frequently and spend more money per visit. As a result, it is crucial that that merchants make these types of programs an important part of their overall retail strategy," said Michael Palethorpe, CEO of New Media Insight Group. "With enhanced security benefits, ease of use and detailed analytics, our mCard solution provides additional benefits to both customers and merchants over more traditional solutions."
With a branded mCard, customers can send gifts cards to be spent at a particular store in real time to anyone through the Company's proprietary network. Additionally, merchants can offer a range of loyalty benefits and rebates to their customers to incentivize new and repeat business. And no new hardware is required to either use or accept the mCard.
Moreover, mCards provide security features that can prevent personal data from being stolen. Because the mCard functions similarly to a prepaid credit card, even if someone did steal the mCard number, the thief wouldn't be able to make any transactions with it because mCards are a single-use form of payment. In addition, because merchants can either key the card number into their existing credit card terminals or use a NFC or QR code scan, there is no risk of data being stolen from swiping the card.
Merchants can find out more about the free mCard Loyalty and Gifting programs at: http://www.newmediainsights.com
About New Media Insight Group, Inc.
New Media Insight Group, Inc. (OTCBB: NMED) is an innovative mobile payments company. New Media Insight recently launched mCards, a system that allows merchants to accept mobile payments without any additional hardware other than an existing terminal that takes MasterCard. New Media Insight is employing a grassroots strategy to increase mCards adoption, focusing its efforts on building alliances with non-profits that already have strong relationships with merchants.
Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements", as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including but not limited to any future sales of mCARDS, the features and security related to the mCARDS, any benefits that mCARDS may provide to medium and small businesses, and the company developing, acquiring and scaling solutions that monetize social and mobile media more effectively than traditional advertising.
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SOURCE New Media Insight Group, Inc.